Standard Genoese
Van Genechten manufactured playing cards in various styles, including specially customised versions for commercial clients wishing to advertise their own brands on the cards.
Van Genechten, Standard Genoese type playing cards
Van Genechten manufactured playing cards in various styles, including specially customised versions for commercial clients wishing to advertise their own brands on the cards.
Above: standard pack of 'Genoese' or 'Belgian' type playing cards manufactured by Van Genechten for Compagnie Maritime Belge, 1950s. Image courtesy Matt Probert.
Above: standard pack of 'Genoese' or 'Belgian' type playing cards, with joker and box manufactured by Van Genechten, c.1920.
Above: customised pack of 'Genoese' or 'Belgian' type playing cards for JOB cigarette paper, manufactured by Van Genechten, c.1930.
Above: 'Genoese' or 'Belgian' type Bridge pack, gilded corners, c.1960.
By Simon Wintle
Spain • Member since February 01, 1996
I am the founder of The World of Playing Cards (est. 1996), a website dedicated to the history, artistry and cultural significance of playing cards and tarot. Over the years I have researched various areas of the subject, acquired and traded collections and contributed as a committee member of the IPCS and graphics editor of The Playing-Card journal. Having lived in Chile, England, Wales, and now Spain, these experiences have shaped my work and passion for playing cards. Amongst my achievements is producing a limited-edition replica of a 17th-century English pack using woodblocks and stencils—a labour of love. Today, the World of Playing Cards is a global collaborative project, with my son Adam serving as the technical driving force behind its development. His innovative efforts have helped shape the site into the thriving hub it is today. You are warmly invited to become a contributor and share your enthusiasm.
Activity for Standard Genoese
Sign in to comment or save this article.
Related Articles
Jeu Quatre Empereurs
Brazilian scenic aces with emperors of Brazil, Austria and France and other dignitaries on the court...
Cigar Bands
A collection of 24 cigar bands with miniature playing cards.
Bucktrout & Co. Ltd
Half-sized cigarette playing cards published by Bucktrout & Co., Ltd (Guernsey) c.1930.
Genever Giraf
Dutch pattern advertising deck for Genever Giraf made by Van Genechten in the 1950s.
BG Bouw Building Company
BG Bouw Dutch Building Company publicity deck manufactured by Carta Mundi, c.1980.
Manuf’d for L.N. Mann
Standard English pattern manuf’d for L.N. Mann by Van Genechten, c.1890.
Tobacco advertising
Advertising decks made in Belgium by A. Van Genechten, 1960s.
John Player Special
John Player Special non-standard playing cards created by the illustrator Nick Price, 1987
Cerveza ‘El Gallo’
Advertising pack for Cerveza ‘El Gallo’ made in Belgium, c.1880.
Cía Chilena de Tabacos
Anglo-American style pack issued on behalf of the Cía Chilena de Tabacos, c.1930.
Carreras Ltd Playing Cards and Dominoes, 1929
Carreras Ltd miniature playing cards and dominoes, 1929
Genoese pattern
The design is purely 'Parisian' but the colouring is green, red, yellow and black. Belgium has taken...
PromoGames
PromoGames advertising agency for Jockey Club, Hellmann’s, c.1998 onwards.
Industria Gráfica Pesout
Coimexpor Spanish-suited playing cards by Industria Gráfica Pesout, S.A., Buenos Aires, Argentina, c...
Biermans for the Estanco de Naipes del Peru
Standard Genoese pattern with French indices made by Biermans for Cigarrillo Holiday and the Estanco...
Cigarrillos Compadre, Peru, early 1900s
Spanish-suited playing cards for Cigarrillos Compadre, Peru, early 1900s
Cia Chilena de Tabacos
Spanish style pack issued on behalf of the Cía Chilena de Tabacos, c.1932.
Carreras Ltd Tobacco Advertising
Carreras issued a number of advertising packs, cigarette and trade cards, miniature packs, etc durin...
Naypes Finos made in Belgium
Belgian manufacturers were competing against Spanish makers. Features of the traditional Spanish des...
Escalada y Vidiella, Montevideo c.1860
Cards from a 40-card pack made in Belgium by Antoine van Genechten exclusively for the firm "Escalad...
Most Popular
Our top articles from the past 60 days
