Biermans for the Estanco de Naipes del Peru

Published July 03, 1996 Updated July 20, 2022

Standard Genoese pattern with French indices made by Biermans for Cigarrillo Holiday and the Estanco de Naipes del Perú.

1965 BelgiumPeruAdvertisingEstancoTobaccoBiermansGenoese Pattern

Belgian or ‘Genoese’ pattern manufactured by Biermans for the Estanco de Naipes del Peru, c.1965.

Standard Genoese pattern playing cards, with French indices, manufactured by Biermans for Cigarrillo Holiday and the Estanco de Naipes del Perú, c.1965. The legend "Estanco de Naipes del Perú" is printed on the box and reverse of the cards in the centre of the advert for Holiday cigarettes.

Playing cards manufactured by Biermans for the Estanco de Naipes del Peru, c.1965
Playing cards manufactured by Biermans for the Estanco de Naipes del Peru, c.1965 Playing cards manufactured by Biermans for the Estanco de Naipes del Peru, c.1965
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By Simon Wintle

Spain • Member since February 01, 1996 • Contact

I am the founder of The World of Playing Cards (est. 1996), a website dedicated to the history, artistry and cultural significance of playing cards and tarot. Over the years I have researched various areas of the subject, acquired and traded collections and contributed as a committee member of the IPCS and graphics editor of The Playing-Card journal. Having lived in Chile, England, Wales, and now Spain, these experiences have shaped my work and passion for playing cards. Amongst my achievements is producing a limited-edition replica of a 17th-century English pack using woodblocks and stencils—a labour of love. Today, the World of Playing Cards is a global collaborative project, with my son Adam serving as the technical driving force behind its development. His innovative efforts have helped shape the site into the thriving hub it is today. You are warmly invited to become a contributor and share your enthusiasm.

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