Escalada y Vidiella, Montevideo c.1860

Published July 03, 1996 Updated July 15, 2022

Cards from a 40-card pack made in Belgium by Antoine van Genechten exclusively for the firm "Escalada y Vidiella" based in Montevideo (Uruguay) in c.1860.

1860 BelgiumUruguayAdvertisingEthnic & IndigenousVan Genechten

Escalada y Vidiella, Montevideo c.1860

A 40-card Spanish-suited pack made in Belgium by Antoine van Genechten exclusively for the firm Escalada y Vidiella based in Montevideo (Uruguay) in c.1860. Sr Vidiella was the founder of the Uruguayan grape growing industry and in 1854 he founded an import-export business in Montevideo. The ace of coins features a Uruguayan coat of arms and the five of coins shows the Argentinean arms, suggesting that the pack was intended for use in both countries. The court cards include representations of Indian people, a Chinese man, an Arab gentleman, possibly the Goddess Diana and various other European persons. Altogether the pack appears to reflect a 19th century fantasy of South American colonisation in the style of other "Four Continent" packs of the era.

40-card pack made in Belgium by Antoine van Genechten exclusively for the firm Escalada y Vidiella based in Montevideo (Uruguay) in c.1860

Above: cards from a 40-card pack made in Belgium by Antoine van Genechten exclusively for the firm Escalada y Vidiella based in Montevideo (Uruguay) in c.1860. The cards once belonged to the Argentinean Infantry Captain Carmen Bustamente who was killed in the Paraguayan War (1864-1870). They are now part of the collection of the Complejo Museográfico Enrique Udaondo (Luján). Background information kindly provided by Juan Carlos Recarey.

avatar
1,487 Articles

By Simon Wintle

Spain • Member since February 01, 1996 • Contact

I am the founder of The World of Playing Cards (est. 1996), a website dedicated to the history, artistry and cultural significance of playing cards and tarot. Over the years I have researched various areas of the subject, acquired and traded collections and contributed as a committee member of the IPCS and graphics editor of The Playing-Card journal. Having lived in Chile, England, Wales, and now Spain, these experiences have shaped my work and passion for playing cards. Amongst my achievements is producing a limited-edition replica of a 17th-century English pack using woodblocks and stencils—a labour of love. Today, the World of Playing Cards is a global collaborative project, with my son Adam serving as the technical driving force behind its development. His innovative efforts have helped shape the site into the thriving hub it is today. You are warmly invited to become a contributor and share your enthusiasm.

Related Articles

1963 Bayer

Bayer

Humorous pharmaceutical deck made by Antoine van Genechten for Bayer, c.1963.

1962 Banque Nationale de Paris, c.1962

Banque Nationale de Paris, c.1962

Special deck made for La Banque Nationale de Paris by Van Genechten, Turnhout, c.1962.

1950 Genever Giraf

Genever Giraf

Dutch pattern advertising deck for Genever Giraf made by Van Genechten in the 1950s.

1980 BG Bouw Building Company

BG Bouw Building Company

BG Bouw Dutch Building Company publicity deck manufactured by Carta Mundi, c.1980.

Manuf’d for L.N. Mann

Manuf’d for L.N. Mann

Standard English pattern manuf’d for L.N. Mann by Van Genechten, c.1890.

1960 Tobacco advertising

Tobacco advertising

Advertising decks made in Belgium by A. Van Genechten, 1960s.

1987 John Player Special

John Player Special

John Player Special non-standard playing cards created by the illustrator Nick Price, 1987

22: Belgian Makers: Van Genechten

22: Belgian Makers: Van Genechten

Van Genechten started making playing cards in c.1840 and continued until the founding of Carta Mundi...

1979 Supermercados CHIP

Supermercados CHIP

Supermercados CHIP playing cards manufactured in Uruguay by Compañía General de Fósforos Montevidean...

Standard Genoese

Standard Genoese

Van Genechten manufactured playing cards in various styles, including specially customised versions ...

1880 Cerveza ‘El Gallo’

Cerveza ‘El Gallo’

Advertising pack for Cerveza ‘El Gallo’ made in Belgium, c.1880.

Chocolondo by Famosa

Chocolondo by Famosa

Chocolondo Waffle deck for Famosa.

2008 Pilsen Trucofest

Pilsen Trucofest

Pilsen Trucofest playing cards, Uruguay.

1980 Argenar, Buenos Aires, c.1980

Argenar, Buenos Aires, c.1980

The reverse has advertising for Cymaco motor spares who have branches in Uruguay.

1986 Moroccan Bank of Commerce and Industry

Moroccan Bank of Commerce and Industry

Advertising pack for the Moroccan Bank of Commerce and Industry, 1986.

Conrad Punta del Este Resort & Casino

Conrad Punta del Este Resort & Casino

Naipes Conrad Punta del Este Casino playing cards produced specially for Conrad Punta del Este Resor...

2006 Instituto Nacional de Calidad 2006 awards

Instituto Nacional de Calidad 2006 awards

Spanish-suited playing cards made specially for the Instituto Nacional de Calidad 2006 awards.

Spanish playing cards for Yerba Armiño

Spanish playing cards for Yerba Armiño

Spanish-suited playing cards for Yerba Armiño, anonymous manufacturer probably made in China.

Scooby-Doo! playing cards for Hellmann’s Magic

Scooby-Doo! playing cards for Hellmann’s Magic

Miniature Spanish-suited playing cards featuring Scooby-Doo! made specially for Hellmann’s.

2009 Radisson Hotels

Radisson Hotels

Playing cards for Radisson Hotels - Casinos del Estado - Victoria Plaza, Montevideo, Uruguay, c.2009...