The World of Playing Cards Logo
Published July 03, 1996 Updated April 17, 2024

Chas Goodall and Son 1820-1922

Today nothing remains of Charles Goodall's Camden Works, where three-quarters of the playing cards printed in Britain were produced.

1820 United Kingdom Goodall Boudoir Elfin Japanesque Linette Salon Sultan Tom Thumb Victorian Add to Collection
Chas Goodall & Sons
Goodall imp

TODAY nothing remains of Charles Goodall’s Camden Works, where three-quarters of the playing cards printed in Britain were produced. However, the court card faces (show below) have become household figures around the world.

As a child, the founder of the dynasty, Charles Goodall (1785-1851), came to London from Northampton, and was apprenticed to John William Hunt, head of the old and established playing card manufacturer Hunt & Sons, in 1801. He seems to have remained in their employ until 1820.

Founders Charles, Josiah and Montague Goodall

Above: The Goodall dynasty, from left, Charles, Josiah and Montague Goodall.

The Goodall business was first established in Soho in 1820, printing playing cards and message cards. The earliest cards were traditional in appearance, and resemble those of Hunt. In 1826 increasing business and a growing family necessitated a move to larger premises, and then again, during the 1830s, the firm expanded into premises in what was then Great College Street. The main factory lay behind the terrace in a building which had formerly been a gun factory and was later used for the production of steam engines. At around this time Goodall started experimenting with 'modernised' and other court card designs which gradually evolved into those we are familiar with today.

Goodall logo

Charles’ two sons joined the family firm. By the middle of the century, Goodall and its younger competitor Thomas De La Rue were between them producing two-thirds of all playing cards made in England. Fifty years later Goodall and Son were leading the market with annual production of over 2 million packs. Demand was outstripping production and additional premises were secured nearby in 1855. The reduction of tax on playing cards in 1862 from one shilling to three pence boosted the playing card industry to almost treble the output. By 1868 an additional range of high-quality stationery was launched, plus games, toys, fountain pens and even toilet paper. Goodall's card games were never as successful as De la Rue's range of card games. Corner indices on playing cards were introduced in 1874 under the registered name “Duplex”. New presses in 1879 enabled Goodall to diversify into multi-coloured calendars, Christmas and New Year greetings cards and almanacs. Over the following twenty-five to thirty years they produced a substantial range of ornate and colourful cards, mainly by chromolithography.

Camden Works, Great College Street, London N.W.

Above: The Camden Works at its 1000-employee prime, producing over 2 million packs of playing cards annually. The reduction of tax on playing cards in 1862 gave an immense stimulus to sales.

Over the years, because of its clarity and beauty of design, Goodall's distinctive court card pattern has been adopted or copied around the world.

playing card court designs by Chas Goodall & Son

Above: Goodall's court card faces have become household figures.

In the early 1880s Goodall absorbed the firm of Reynolds & Co., acquiring their stock and equipment. Goodall made cards for Victor Mauger in the USA, and the designs were copied by other American manufacturers. A range of accessories for card players started appearing from about 1860 including whist markers, Bézique sets, cribbage boards, score cards, etc. Goodall also produced decks with court cards embellished with ornamental patterns, printed in red & black only with a simple back design, to be sold at cheaper prices. In around 1885 Goodall set up LONDON PLAYING CARD CO., a subsidiary outlet for lower grade cards which deterred competitors from entering the market. Goodall's “Colonials” were introduced into their range during the 1890s as a special cheap series for export. They came in tuck boxes with one Joker.   See also: Tom Thumb Miniature playing cards :: Elfin Miniature playing cards :: Japanesque playing cards :: Pashas :: Prize Medal W.H. Smith :: Prize Medal J.R. Freeman & Son :: Sultan playing cards :: Goodall Patience Boxes :: Kuhn Khan

early Jokers by the firm Charles Goodall & Son, London, (1821-1921)

Above: early Jokers manufactured by Charles Goodall & Son during the 1870s-1890s. The first three were produced for the American market   learn more →

Until 1862 the ‘Old Frizzle’ Ace was used. After this date the Ace of Spades became a sort of trademark, providing useful clues for dating. In 1897 the company became a ‘limited’ one, and this change was reflected in the lettering on the Ace of Spades see more →

Special advertising pack by Goodall & Son, c.1912

Left: Special Joker, Ace of Spades and back design by Chas Goodall and Son, alias The London Playing Card Co., for Sanderson Bros & Newbould Ltd. Sheffield, c.1912.

In 1906 linen grained cards were introduced under the trade name “Linette” with the wrapper announcing the “Duplex” corner indices which had been registered in 1874 and the Joker. They soon became popular for their good shuffling and dealing qualities and the brand was continued for many years in standard and narrow sizes, and with “Japanese Lacquer” back designs.

Boudoir” playing cards were also introduced in 1906 in a new, slimmer size, measuring only 90x57 mms instead of 90x63mms. Around the same time the “Salon” brand was introduced with tasteful pictorial backs and gilt edges for the Canadian market, but also for sale in Britain, price 3/- per pack.

Above: transformed playing cards on a pack by Goodall & Son, c.1870.

Above: Goodall's “Nineteenth Century Playing Cards”, c.1900. The back features medallions with portraits of George III, George IV, William IV and Queen Victoria.

Back Designs and Decoration

From 1820 to c.1840 Goodall cards had plain white backs. Gradually the backs became decorated. To begin with single-colour designs were produced using stars, dots, fleur-de-lys etc. In about 1850 the first pictorial backs appeared with designs of flowers, shells or seaweed in monochrome printing on a pale background. The 1860s saw the introduction of multicoloured designs, with commemorative backs first appearing in 1864 to celebrate Shakespeare's 300th anniversary and the Wedding of the Prince of Wales. Cards produced to special order featuring badges or crests of army regiments or naval establishments started appearing in the 1870s. The range of designs increased enormously in the 1880s and 1890s and some pictorial back designs were very elaborate with printing in up to 12 separate colours. An Historic pack and Historic Shakespeare were published in 1893 featuring English Historical and Shakespearean characters, with decorated Aces. Japanesque playing cards appeared in c.1902, and a series of Canadian Pictorial Souvenir Cards was published between c.1905-21 with different back designs and photographs of scenery on each card.

commemorative playing card back designs by Chas Goodall & Son decorative playing card back designs by Chas Goodall & Son

Above: various commemorative, pictorial and decorative back designs from playing cards by Chas Goodall & Son spanning the Victorian era to early 20th century.

Queen Victoria Diamond Jubilee, 1897

Advertising back designs started appearing towards the end of the nineteenth century and were first mentioned in Goodall's advertisements in the 1880s. They rapidly became very popular and by 1890 were being produced in large quantities. Shipping companies, whisky distillers, breweries and tobacco companies were the main advertisers, often with a new design each year. Queen Victoria's Diamond Jubilee and the beginning of a new century coincided with a spate of beautifully printed commemorative packs and elaborate back designs.

advertising playing card back designs by Chas Goodall & Son

Above: advertising back designs from playing cards by Chas Goodall & Son.

Rameses Fortune Telling Cards, c.1910

Above: The Rameses Fortune Telling Cards were manufactured by Chas. Goodall & Son Ltd, London, c.1910. They are presented in a mock snakeskin box. Left: back design showing an Egyptian scene. Jack of Hearts: "Your dearest friend (pay attention to the cards nearest)" Reverse: "A pleasure loving bachelor; a fickle lover". The pack comprises an ordinary pack of 52 cards, plus one Joker or 'Subject' card, with interpretations printed at the top and foot of each card   (click image to see more).

With World War I the business climate deteriorated and since no successors were suitably qualified in 1922 Charles Goodall and Son was merged with De La Rue. The Camden Works were kept open until around 1929 and the Goodall name and brand names were still used until much later. After the merger identical packs were sold apparently haphazardly under the De la Rue and Goodall names, with De la Rue and Goodall Aces of Spades and Jokers used indiscriminately. In the end the old buildings became run-down, were purchased by The Post Office and partially demolished in the mid 1970s.

See also: Pack for the Buenos Aires Jockey Club with standard Belgian courts and a special joker (1897-1902) :: Double Patience Set with Rules Booklet published by Goodall / De la Rue, 1927.

Acknowledgement:   Historical information about Goodall and Son has been very kindly supplied by Michael H Goodall, Charles Goodall’s great-great-grandson. Mr Goodall is writing a full history of the company and its products, and would be delighted to hear from any former employees and others who may have memories of Camden Works or possess any unusual items manufactured by Goodall.


Goodall, Michael H: Chas Goodall & Son: The Family and The Firm 1820-1922, Woking, 2000

Lodge, Ken: The Standard English Pattern (second revised and enlarged edition), Bungay, Suffolk, 2010

1439 Articles

By Simon Wintle

Member since February 01, 1996

Founder and editor of the World of Playing Cards since 1996. He is a former committee member of the IPCS and was graphics editor of The Playing-Card journal for many years. He has lived at various times in Chile, England and Wales and is currently living in Extremadura, Spain. Simon's first limited edition pack of playing cards was a replica of a seventeenth century traditional English pack, which he produced from woodblocks and stencils.

Related Articles

Woodblock and Stencil Joker

Woodblock and Stencil Joker

A limited edition art print of the 1984 woodblock joker.

Woodblock and Stencil Jack of Clubs

Woodblock and Stencil Jack of Clubs

A limited edition art print of the Jack of Clubs 1984 woodblock joker.

Woodblock and Stencil Jack of Hearts

Woodblock and Stencil Jack of Hearts

A limited edition art print of the Jack of Hearts 1984 woodblock joker.

Woodblock and Stencil King of Diamonds

Woodblock and Stencil King of Diamonds

A limited edition art print of the King of Diamonds 1984 woodblock joker.

Playing Card Research Archives maintained by The Worshipful Company of Makers of Playing Cards

Playing Card Research Archives maintained by The Worshipful Company of Makers of Playing Cards

The Worshipful Company of Makers of Playing Cards maintains an extensive archive of materials from n...

1983 The Art of Erté

The Art of Erté

Luxury playing cards displaying artwork by Erté, published in 1983 by Sobranie of London.

2006 The Chamber of 52 Cards

The Chamber of 52 Cards

Playing cards published by Peter Wood as a tribute to the rock band Genesis.

1675 English cards from the reign of Charles II

English cards from the reign of Charles II

This article explores a historic pack of English playing cards from circa 1675, likely used by King ...

1961 Sweetule Natural History cards

Sweetule Natural History cards

Small cards featuring natural history subjects, given away with packets of sweet cigarettes.

1875 Lend Me Five Shillings

Lend Me Five Shillings

or “Her Majesty’s Privy Purse” - a merry round-the-table game published by D. Ogilvy.

1875 Laughing Made Easy

Laughing Made Easy

a Victorian card game published by D. Ogilvy.

2002 Classic Card Games for Kids

Classic Card Games for Kids

A boxed set of playing cards, Happy Families and an alphabet pack with rules for 22 games.

1904 So-Lah – A Game of Music

So-Lah – A Game of Music

An early 20th century domino-type musical card game by Goodall.

2018 Marmite


Fifty-Four images celebrating a UK savoury spread, that has been around one hundred and twenty two y...

1877 Word Making and Word Taking

Word Making and Word Taking

How crossword and spelling games became popular.

2021 Film Noir

Film Noir

A deck of 55 cards, celebrating hard boiled heroes, wise-cracking women, mean streets, guns and gums...

2016 Science Fiction

Science Fiction

A deck of 55 cards, celebrating a time when Science Fiction truly was, Science Fiction.

2004 The Beatles playing cards

The Beatles playing cards

Two packs featuring photos of The Beatles issued by the same publisher in 2004 and 2005.

1991 Costume Playing Cards

Costume Playing Cards

Four centuries of costumes from the Costume Court at the Victoria and Albert Museum.

2020 Commoners playing cards

Commoners playing cards

Created by Ian Cumpstey dedicated to the common land and the countryside.

2019 Liber Ludorum

Liber Ludorum

Liber Ludorum playing cards created by Ian Cumpstey in the insular style, United Kingdom, 2019.

2018 Pike and Clover playing cards

Pike and Clover playing cards

Pike and Clover playing cards created by Ian Cumpstey, Cumbria, UK, 2018.

2023 Inglewood Hunting Deck

Inglewood Hunting Deck

Inglewood Hunting Deck created by Ian Cumpstey, United Kingdom, 2023.

2010 Pin-Ups


A deck of 55 cards celebrating a golden age of cheeky, naughty, bold and curvy ladies in film.

2008 Classic Movie Posters

Classic Movie Posters

A deck of 55 cards presenting vintage classic movies and their stars.

2014 That’s Entertainment

That’s Entertainment

A deck of 55 cards celebrating 20th Century vaudeville, musicals and cabaret.

1981 British Monarchs

British Monarchs

Commemorating the royal wedding of Charles, Prince of Wales to Lady Diana Spencer on the 29th

2005 Rock & Pop Legends

Rock & Pop Legends

Stunning photos of a selection of US and UK music artists.

2004 The Beatles • Yellow Submarine

The Beatles • Yellow Submarine

A colourful deck celebrating the 1968 animated feature film based on the Lennon/McCartney song of th...

1999 Dutch Court playing cards

Dutch Court playing cards

Games & Print Services’ version of the Dutch pattern.

2013 Past Masters’ Association Presentation Pack

Past Masters’ Association Presentation Pack

The Worshipful Company of Makers of Playing Cards Past Masters’ Association Presentation Pack, 2013....

The Search for New Games in the late 19<sup>th</sup> century

The Search for New Games in the late 19th century

A few new games survived and are still around today; most came and went and are only witnessed in th...

1904 Miniature Card Dominoes

Miniature Card Dominoes

A miniature set of Goodall domino cards (5.9 x 3.5 cms) still in perfect condition.

1875 T. Drayton & Son

T. Drayton & Son

Bezique and Whist boxed sets by T. Drayton & Son, London, c.1875.

2011 Colour doodle deck

Colour doodle deck

“1952-2002 commemorative deck” customised with doodles by an uncredited artist, UK, 2011.

2020 Alice in Wonderland: we’re all mad here

Alice in Wonderland: we’re all mad here

Alice in Wonderland themed playing cards, UK, 2020.

2023 Wren 300 playing cards

Wren 300 playing cards

Papercuts by Chloe Campbell of the 52 Wren churches in the City of London.

2023 Marlow playing cards

Marlow playing cards

Visitor attractions and businesses to be found in Marlow, Buckinghamshire.

2010 Playing Politics 2010

Playing Politics 2010

“Playing Politics ’10: With no expenses spared” featuring caricatures by Oliver Preston, published b...

1992 Playing Politics ’92: Pack of lies

Playing Politics ’92: Pack of lies

Playing Politics ’92: Pack of lies with caricatures by Grant Robertson, UK.

2005 B-Deck


“B-Deck” scurrilous playing cards poking fun at a former UK prime minister.

1967 Winstanley Geographical cards

Winstanley Geographical cards

Facsimile of Winstanley’s Geographical cards produced by Harold & Virginia Wayland, 1967.

1971 Meal Tub Plot

Meal Tub Plot

Meal Tub Plot playing cards [facsimile] with 17th century sketches by Francis Barlow.

Golf playing cards

Golf playing cards

Golf playing cards published by Marks & Spencer, UK.