There are some interesting packs from Goodall in the last quarter of the 19th century.
The introduction of brands commenced during the late 19th century as a development of the old qualities: Moguls, Harrys, Highlanders and Merry Andrews.
English type 'Mogul' playing cards manufactured in Switzerland by John Müller for export to India, c.1880-1890.
A. Van Genechten ran a flourishing business, supplying various kinds of cards both inside the country and abroad including England, Spain, France, Denmark, South-East Asia, China and Japan.
Playing cards were traditionally sold inside paper wrappers, which were usually thrown away.