The New Bond
Fabric Finish Playing Cards made by the Universal Playing Card Co. Ltd
Printed with red/yellow/black courts and a range of art-deco back designs, these packs were sold in Woolworths stores during the late 1930s and 1940s. The Contract Bridge Scoring card is dated 31/3/35. The boxes were redesigned in the 1950s as De Luxe Pictorial Playing Cards with the New Bond brand name retained as a sub-title. The tax wrappers were overprinted with the retailer’s stamp “FW Woolworth & Co Ltd”.