Playing Cards for Consumer Advertising, Marketing & Promotion
Closely following the development of visual advertising in general, such as on labels, packaging, posters and TV commercials, advertising playing cards seek to find ways to associate products with our inner desires and longings, with our identity and who we want to be. Some packs are widely distributed as part of larger promotions, others are more exclusive. In some cases single cards are collected from inside the advertised product, thereby stimulating further sales to complete a full set.
Banque Nationale de Paris, c.1962
Special deck made for La Banque Nationale de Paris by Van Genechten, Turnhout, c.1962.
Baraja Gallega
Baraja Gallega designed by cartoonists and caricaturists Pinto Chinto (David Pintor & Carlos López) in 2002.
Baraja Gaucha Juan C. Yelina
Baraja Gaucha by Juan C. Yelina for Profertil S.A., 2006.
Baraja Hoja de Afeitar
La Baraja 'Hoja de Afeitar'. Baraja de Hojas Maravilla descalificadas como de primerísima categoría.
Baraja Taurina by Simeon Durá, c.1916
Baraja Taurina manufactured by Simeon Durá (Valencia) for Chocolate Angelical, first published in 1916.
Bayer
Humorous pharmaceutical deck made by Antoine van Genechten for Bayer, c.1963.
Beaujolais je t’aime …
Pack promoting Beaujolais wine published by Editions du Nuton, France.
Beautiful Britain Series
The ‘Beautiful Britain’ series depicting seaside and country resorts was produced by John Waddington Ltd for the Great Western Railway and London and North Eastern Railway between 1924-1939.
BEB playing cards
Multicoloured publicity pack for a gas production and transport company.
Bell’s Patience playing cards
Bell’s Patience playing cards, United Kingdom, 2006
Belle Vue Gueuze
Promotional playing cards designed by Wim Simons, Belgium, 1960s.
Benadryl®
Benadryl ® family fun playing cards, c.2000.
Benfiquista!
Licensed and sponsored product for the Benfica Football Club, Lisbon, Portugal, 2006.
BG Bouw Building Company
BG Bouw Dutch Building Company publicity deck manufactured by Carta Mundi, c.1980.
Biermans for the Estanco de Naipes del Peru
Standard Genoese pattern with French indices made by Biermans for Cigarrillo Holiday and the Estanco de Naipes del Perú.
Biermans Genoese pattern
Biermans Genoese pattern for Clayson agricultural machinery, late 1960s.
Billionaire Boys Club Playing Cards by Theory11
Limited edition luxury playing cards by Billionaire Boys Club and Theory 11.
Binary Playing Cards
Promotional deck for Honeywell Computers by Brown & Bigelow c.1968 with the cards marked in binary notation
Biography Channel
The ‘Biography Channel Card Game’, 2002
Birkel Schwarzer Peter
The Birkel company has produced several promotional “Schwarzer Peter” packs over the years and this one is themed on the circus.