Whisky and whiskey brands have long used playing cards for advertising, souvenirs, on-pack gifts and bar promotions. Subjects include Scotch distilleries and bottlings, bourbon and Tennessee whiskey, cocktail-recipe sets, club tie-ins and sports sponsorships. Visual treatments range from bottle and label art to photo tours of distilleries, mascots and custom courts or jokers; some repeat images by suit, others show a different view on every card. Examples include Jack Daniel’s, Johnnie Walker, Southern Comfort, Buffalo Trace, 100 Pipers, Bell’s, Monkey Shoulder, and Nintendo-made promotions for Black & White and Suntory.
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