Southern Comfort
Southern Comfort whiskey playing cards, USA.
Southern Comfort was created in 1874, by M.W. Heron and is now one of the most recognized whiskeys in the world. It is made to a special recipe blending stone fruits and spices to create “an iconic American taste”. This pack reproduces two images of the same cocktail per suit: spades – Southern & cola; diamonds – Southern & cranberry; hearts – Southern hurricane; clubs – Southern & ginger. The design on the back of the cards is repeated on the tuck box►
Above: Southern Comfort whiskey playing cards, USA (undated).
This one of many promotional packs produced by the company. See here for further examples►
By Peter Burnett
United Kingdom • Member since July 27, 2022
I graduated in Russian and East European Studies from Birmingham University in 1969. It was as an undergraduate in Moscow in 1968 that I stumbled upon my first 3 packs of “unusual” playing cards which fired my curiosity and thence my life-long interest. I began researching and collecting cards in the early 1970s, since when I’ve acquired over 3,330 packs of non-standard cards, mainly from North America, UK and Western Europe, and of course from Russia and the former communist countries.
Following my retirement from the Bodleian Library in Dec. 2007 I took up a new role as Head of Library Development at the International Network for the Availability of Scientific Publications (INASP) to support library development in low-income countries. This work necessitated regular training visits to many sub-Saharan African countries and also further afield, to Vietnam, Nepal and Bangladesh – all of which provided rich opportunities to further expand my playing card collection.
Since 2019 I’ve been working part-time in the Bodleian Library where I’ve been cataloguing the bequest of the late Donald Welsh, founder of the English Playing Card Society.
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