Jack Daniel’s Playing Cards

This poker-sized pack is one of several produced by Hoyle Products under the authority of the Jack Daniel Distillery, Tennessee. The intention is the re-creation of an authentic Civil War-era pack, and according to the information card: “the antique card faces are an authentic recreation of nineteenth-century playing cards”. There are 52 cards, 2 jokers and an information card. See the box►

Above: Jack Daniel’s Old Nº7 Gentlemen’s playing cards produced by Hoyle Products, USA, 1994.

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Above: the same 13 photographs are repeated on each suit with text below describing the early beginnings of Jack Daniels Tennessee whiskey and stories about the founder, "Mr Jack". Back design dated 2007.

Note from Roddy Somerville

The Jack Daniel's pack shown above (1994) was preceded by an earlier one printed by Carta Mundi in c.1980. There are a number of differences. The earlier pack (shown below) had the same courts but in slightly different colours - orange rather than yellow, brick red rather than dull red. A richer cream colour was used for the background. The wording at the foot of the Ace of Spades is different. The two extra cards are different. The back design is similar to (but not identical to) the later one in black and white by Carta Mundi. Finally, the size is different - 67 x 97 mm (punto banco size) as opposed to 63 x 89 mm. - R.S

Above: Jack Daniel’s Old Nº7 playing cards produced by Carta Mundi, c.1980.

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Other Examples

Above: another example of the many advertising decks produced for Jack Daniel Distillery, made by Carta Mundi. See another one here►