Published by Justo Rodero with Gaucho suit symbols, the mate gourd, the sun, "facón" and gaucho club (palo borracho), "Naipes Casino Estilo Argentino" was designed to capture the essence of Gaucho culture in graphical expression. No doubt aimed at the tourist souvenir market as well as for home consumption, there were several editions of this pack spanning 1949 - 1970s in either hard slip-boxes or soft cardboard boxes. The four of gourds carries details about the company's name and address which aids in dating packs, along with the internal revenues tax stamp. Later examples (after 1968) do not have a tax stamp. (See "Naipes Casino" for further information).
Above: Naipes Casino Estilo Argentino published by Justo Rodero, c.1955, with Gaucho suit symbols. The three of clubs is tied with a ribbon in the Argentinean national colours of blue and white, and several of the male court cards are carrying guitars. The company address is given on the four of gourds as Rio de Janeiro 935, Buenos Aires.
Above: Naipes Casino Estilo Argentino published by Justo Rodero e Hijos S.A.I.C, c.1968. The company address is given on the four of gourds as Rio de Janeiro 935 with sales offices at Av. Francisco Beiro 3855/59, Buenos Aires. Sometime after this the company address changed yet again to the current address at Av. Dorrego 611/25. Editions of Naipes Casino Estilo Argentino can be found with any of the above company names and addresses inscribed on the four of gourds.
Right: packs published in hard slip-boxes carried an explanatory narrative on the back of the box (shown right). These packs were first published by Justo Rodero in 1949. The text explains that the Kings represent elder Gauchos, the Cavaliers represent young Gaucho men whilst the (female) Jacks depict young "criolla" maidens.
Below: Naipes Casino Estilo Argentino published by Justo Rodero e Hijos S.A.I.C. in a soft cardboard box, c.1970. The details on the four of gourds are the same as in the above example, but there is no internal revenues tax stamp, which was discontinued in c.1968.