Justo Rodero e Hijos
Justo Rodero e Hijos, playing card manufacturer in Buenos Aires, Argentina.
Above: wrapper and four of cups, with tax stamp, from a standard "Naipes Casino" deck, made by Justo Rodero e Hijos S.R.L., c.1955.
Justo Rodero
Founded 1930
Justo Rodero had immigrated to Argentina from Spain early in the 20th century. His interest in the graphic arts led him to start up a ticket printing business during the 1920s. He founded his playing card manufacturing business in 1930, which over the years has become established as a leading manufacturer in Argentina with exports to Uruguay, Paraguay and Chile.
← Left: four of cups from "Casino" pack by Justo Rodero, c.1960, before "e Hijos" was added to the name.
Naipes Casino Naipes Casino Celuplastic Naipes Casino Estilo Argentino Naipes Habana Naipes Casino Poker
Above: tax band from pack manufactured by Justo Rodero e Hijos S.R.L., c.1955-60.
Naipes Casino
Above: "Naipes Casino Estilo Español" standard Spanish suited playing cards manufactured by Justo Rodero, c.1955 see more →
Left: "Naipes Casino Celuplastic" c.1967. The 'Marianne' tax stamp is just visible on the four of cups, along with the trade name for the plastic coating process which was applied to the cards. The name of the company has now been amended from "Justo Rodero" to "Justo Rodero e Hijos S.A.I.C.", and the addresses can be seen to change over the years.
Above: "Naipes Casino" c.1980. The address is now given as Av. Dorrego 611/23, Buenos Aires more →
Estilo Argentino
Above: "Naipes Casino Estilo Argentino" with Gaucho suit symbols: the mate gourd, the sun, "facón" and gaucho club (palo borracho). There were several editions of this pack spanning late 1940s-1970s. more →
The range of brand names produced by Justo Rodero over the years includes: Naipes Casino, Naipes Casino Celuplastic, Naipes Casino Estilo Argentino, Naipes Habana, Naipes Casino Poker and Naipes Casino "Sidecar"
By Simon Wintle
Spain • Member since February 01, 1996 • Contact
I am the founder of The World of Playing Cards (est. 1996), a website dedicated to the history, artistry and cultural significance of playing cards and tarot. Over the years I have researched various areas of the subject, acquired and traded collections and contributed as a committee member of the IPCS and graphics editor of The Playing-Card journal. Having lived in Chile, England, Wales, and now Spain, these experiences have shaped my work and passion for playing cards. Amongst my achievements is producing a limited-edition replica of a 17th-century English pack using woodblocks and stencils—a labour of love. Today, the World of Playing Cards is a global collaborative project, with my son Adam serving as the technical driving force behind its development. His innovative efforts have helped shape the site into the thriving hub it is today. You are warmly invited to become a contributor and share your enthusiasm.
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