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Naipes Casino

Justo Rodero Naipes Casino

"Naipes Casino" was also produced in a plastic coated version, in Anglo-American style and in special gaucho-style editions.

Justo Rodero Naipes Casino, c.1955 Justo Rodero, Naipes Casino, c.1955

Above: "Naipes Casino Estilo Español" standard Spanish suited playing cards manufactured by Justo Rodero, c.1955. It is not known when this design was first published by Justo Rodero, but maybe sometime during the 1930s. The logo on the four of cups shows a large four-storey building with clouds just behind coloured in green, red, yellow and blue. The company address is given as Rio de Janeiro 935. The Ace of Coins features a crowned female bust inside a wreath above two cornucopias full of fruit, all resting on a plinth, with flags draped behind. This is the typical version of the Spanish Catalan pattern which is used in South American countries, especially Argentina and Uruguay.

Over the years the company evolved, and changes in the company's name and address can be seen reflected in the information printed on the four of cups. This is not always consistent with information printed on the box, however, since earlier stocks might still be being used.

Justo Rodero Naipes Casino, c.1956 Justo Rodero Naipes Casino four of cups, c.1956

Above: "Naipes Casino"; the details on the four of cups now give the company name as Justo Rodero e Hijos S.R.L. with a capital value of $300,000, the factory address as Rio de Janeiro 935 and an additional address at Avda Angel Gallardo 136/40, Buenos Aires. The logo image is uncoloured. In all other respects the cards are identical to the top example. The date of this example is estimated as c.1956.

Right: the four of cups was usually left outside the wrapper so that the tax stamp could be inspected. A provision was made in the box for the four of cups to slide out.

The random numbers printed on the lower part of the fours of cups are manufacturer's control numbers and their exact meaning is unknown, but may be related to accounting of the inland revenue tax.

Below: The examples shown below by Justo Rodero e Hijos S.R.L. have the date 1961 printed on the control slip. These are boxes of "Naipes de 2ª Calidad", i.e. "seconds". The 50 Centavos brown inland revenue tax bands [Decreto 18.235: 1944-1964] were affixed outside the box as there was no wrapper inside the box. The tax bands quote the capital value of the company as $900,000 whilst the boxes still read $300,000.

In around c.1970 the company name changed to Justo Rodero e Hijos S.A.I.C. with the factory address at Rio de Janeiro 935 and the sales office at Avda Fco Beiro 3855/59, Buenos Aires. Sometime after this the company address changed yet again to the current address at Av. Dorrego 611/25. Editions of Naipes Casino can be found with any of the above company names and addresses inscribed on the four of cups, and are still being produced today alongside other brands such as Naipes Brisca, Naipes Casino Celuplastic, Naipes Casino "SideCar" and Naipes Habana.

Justo Rodero Naipes Casino, c.1961
Naipes Casino, c.1975-95

Above: "Naipes Casino" c.1980. The address is now given as Av. Dorrego 611/23, Buenos Aires.

Last Updated February 03, 2016 at 10:42am


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