La Baraja 'Popular'

Perón and his wife Eva were a charismatic team loved by the working class, loathed by the rich. Perón shaped Argentine history, he embraced the working class and empowered trade unions. Perón drew power to himself: he quarreled with the Catholic Church.

In 1955 the army moved against him and he was exiled to Spain. Allowed to return in 1973, he was elected president but died in less than a year. He was succeeded by his third wife, Isabel, but soon after the army stepped in again.

Above: eight cards from la baraja 'Popular', a 48-card pack featuring Juan Domingo Perón on all four 12s, issued at the time of Perón's election campaign in 1951. The reverse shows silhouettes of Juan Domingo Perón and his wife Evita. The symbolism in the pack reflects Perón's political agenda.

The back of the wrapper reads: "El naipe español es esencialmente usado por la mayoría de nuestro pueblo. A través de él, millares de personas dejan descargar alegrías y ansiedades. Es por eso que decidimos realizar esta serie llamada POPULAR, conteniendo modificaciones que no hacen a las posibilidades de juego, pero sí a darle mayor vivencia, a tratar de romper con lo monótono y fundamentalmente a que sean distintos."

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