Most of these packs are designed as advertising for beer brands and breweries, featuring their logos, slogans, beer labels and other marketing messages. These themed playing cards often incorporate designs and imagery inspired by the brewing process, such as beer bottles, pint glasses and brewing equipment, making them a visually engaging and fun collector's item for beer enthusiasts.
The Kings show American admirals and the Jacks have different officers at each end. The Queens are “Our Colonies”.
This deck is commonly known as the “Anheuser-Busch Spanish-American War deck”, issued at the end of the war.
‘Cartes de Luxe’ first published by Biermans in 1877 was reproduced in facsimile by Amstel Beer in c.1980.
It was a common practice for card makers to produce decks under fictitious names particularly when producing advertising decks, to avoid promoting their own name at the expense of the client.
Complete contents of a sample book of advertising cards by De La Rue
Cutty Sark • 50th Anniversary of the Award of the George Cross to the Island of Malta • W.D. & H.O. Will • Harry Lauder Snap • ABC Happy Families by Spears • Tower of London • Clan Tartan • EPCS 10th Anniversary Transformation Pack • Karl Gerich • HARP Beer Mat
Peace and Liberation VJ DAY 1945-1995 • John Jaques & Son 1795-1995 Bicentenary • WWII • Royals • Guinness • Bank of England • Snap • W.H. Willis • Battleships • Musical • Battle of Waterloo • R.J. Mitchell • Hignett Bros Cigarettes • John Dewar • Shakespearean
Unusual Waddington Pack • British Playing Cards Limited • The Cardboard Court • English Standard Card Manufacturers (Part 1) Woolley & Co • Georges Brewery Bristol • Card Game Manufacturers (Part 1) H & A Mullord Brothers • Collateral Branches of the English/American Family • 3 Decks of John Waddington in the limelight • Snap (Part 1) Globe Series of Games • A Collecting Theme: Dogs
Waddington Catalogue • Poets at the Card Table • Hindooy • White Witchcraft • New Transformation Cards • Cavalier Cards • See-through Pack • James Bond 007 • West Piggy Bank • Millennium Dome Souvenir • Fassett No-Revoke Pack • Zodiac Pack • Romany Fortune Telling Book • Decorative Items • Plastic Cards DLR • Picasso & Waddington • Cards, Words & Music • Rhyme Without Reason • Patience Books • PAK & Sovereign Guardsman • Imitation Goodall • William Mitchell (Brewer)
Golden Jubilee • Willis & Woolley 1876 • Happy Families - Music Sheet • Samson - Stanley Matthews • Cadbury Snap • Robinson • Poets at the Card Table/What's in the Box? • Harry Ferguson Ltd • Woolley Circular Cards • Historical Dominoes • Johnson's Toilet Powder • Cavalier Playing Cards • Bits from John and Clive • The 52 Club • Brewery Playing Cards • Help! / Samuel Pepys • Astra • Alfred Marks • Egyptian Fortune Telling
Charlie Chaplin • Adolf Hitler • An interesting Discovery • Worshipful Company • VETO: The Exciting Election Game • Joseph Reynolds & Sons • Mistitz or Metamorphosis Valentines The Muddied Menagerie • William Hancock • Non Revoke • Universal • De La Rue • British Gas • Imported (Part 1)