The World of Playing Cards Logo
Published April 07, 2013 Updated June 02, 2022

Clausen Brewing

It was a common practice for card makers to produce decks under fictitious names particularly when producing advertising decks, to avoid promoting their own name at the expense of the client.

1885 USA American Playing Card Co Advertising Breweries Add to Collection

H. Clausen & Son Brewing Co.

Advertising playing cards produced for the Clausen & Son Brewing Co., New York, believed to have been manufactured by the American Playing Card Co., New York, c.1885. Although the Ace of Spades suggests otherwise, the Joker and court cards are identical to examples produced by this manufacturer since c.1876.

There never was a Standard Card Co. in New York. There was a Standard Playing Card Company in Chicago but this not one of its decks. It was a common practice for card makers to produce decks under fictitious names particularly when producing advertising decks. This was to avoid promoting their own name at the expense of the client who was paying to advertise their own product.

Above: Advertising deck produced for H. Clausen & Son Brewing Co., believed to have been manufactured by the American Playing Card Co., New York, c.1885. The back design is coloured differently from the sample on the box. As often happens, some one had two decks with contrasting backs and inadvertently switched the boxes.

In 1855 Henry Clausen established a brewery under the name of Henry Clausen’s Phoenix Steam Brewery. In 1866 he was joined by his son, Henry Clausen, Jr., and the name of the firm became H. Clausen & Son. In 1882 Henry Sr. retired and the name of the firm became H. Clausen & Son Brewing Co. In 1888 the firm consolidated with Flanagan, Nay & Co. under the name New York Breweries Co. That company was eventually taken over and operated by a British syndicate until 1908 at which time the syndicate liquidated its holdings in the company. The company continued in business under the name of Clausen-Flanagan Breweries until it closed its doors in 1910. Based on the above, it is clear that this deck must have been made between 1882 and 1888.


REFERENCES

Dawson, Tom & Judy: The Hochman Encyclopedia of American Playing Cards, U.S. Games Systems Inc., 2000

Starling, Rod: An Advert for Advertising Decks, in 'Clear the Decks', the Newsletter for 52 Plus Joker (edited by Judy Dawson), June 2007.

All images and accompanying notes courtesy Rod Starling.

avatar
94 Articles

By Rod Starling

Member since January 09, 2013

Rod Starling was one of the founding members of the 52 Plus Joker card collectors club. He authored many articles for the club's quarterly newsletter, Clear the Decks. His collection encompasses both foreign and American decks. Rod also authored a book titled The Art and Pleasures of Playing Cards.


Related Articles

Woodblock and Stencil Queen of Clubs

Woodblock and Stencil Queen of Clubs

A limited edition art print of the Queen of Clubs 1984 woodblock joker.

Woodblock and Stencil King of Diamonds

Woodblock and Stencil King of Diamonds

A limited edition art print of the King of Diamonds 1984 woodblock joker.

Woodblock and Stencil Jack of Hearts

Woodblock and Stencil Jack of Hearts

A limited edition art print of the Jack of Hearts 1984 woodblock joker.

Woodblock and Stencil Joker

Woodblock and Stencil Joker

A limited edition art print of the 1984 woodblock joker.

Discover trains of North America

Discover trains of North America

55 different Illustrations of railways and locomotives from the United States.

Introduction to Collecting Themes

Introduction to Collecting Themes

Playing cards can be broadly categorised into standard and non-standard designs, with collectors app...

1981 Haushaltgeräte

Haushaltgeräte

Publicity pack for VEB Kombinat Haushaltgeräte, makers of household goods, with designs by Volker Ha...

2022 Tarot for Baby

Tarot for Baby

This board book simplifies tarot archetypes into accessible affirmations for young children.

1994 Music playing cards

Music playing cards

Portraits of 13 classical music composers.

1980 Club Soft Drinks

Club Soft Drinks

Promotional pack for Club soft drinks with amusing illustrations of different kinds of ‘club’.

1984 Mit Rhino auftrumpfen

Mit Rhino auftrumpfen

Black rhinos on a publicity pack for Armstrong, a flooring company, with comic designs by Pit Flick....

2018 Marmite

Marmite

Fifty-Four images celebrating a UK savoury spread, that has been around one hundred and twenty two y...

G&G Armament playing cards

G&G Armament playing cards

G&G Armament Airsoft replica gun playing cards from Taiwan.

2005 Absolut Deck

Absolut Deck

Promotional deck published for Absolut Vodka in Sweden.

2001 Kuzco, l’empereur mégalo

Kuzco, l’empereur mégalo

Notched cards featuring toys representing characters from the Disney film Kuzco, as offered by McDon...

1985 Hilti I

Hilti I

Promotional pack for Hilti power tools, with courts in medieval costume and non-standard pips.

1972 Feh Schnapskarten

Feh Schnapskarten

Colourful promotional pack for Feh household and toilet papers.

1993 Hansaplast<sup>®</sup>

Hansaplast®

Advertising pack for Hansaplast, with comic courts sporting sticking plasters.

1988 Lorilleux International

Lorilleux International

Promotional pack for Lorilleux International’s Lotus inks, with designs by James Hodges.

1986 B. Braun-Dexon<sup>®</sup>

B. Braun-Dexon®

Publicity pack promoting B. Braun-Dexon’s atraumatic needles, with non-standard courts and pips.

1991 54 Affiches Retro

54 Affiches Retro

54 different old French advertising posters, mainly for travel and health products.

1982 Star Trek II • The Wrath of Khan

Star Trek II • The Wrath of Khan

This deck is a vibrant photographic tribute to "Star Trek II: The Wrath of Khan," one of the most be...

1970 Loewe: Moda Europea Siglo XVII

Loewe: Moda Europea Siglo XVII

Luxury pack for the Spanish fashion house Loewe, with 17th century costume designs by Margot Hamilto...

1992 Norfin® Trolls

Norfin® Trolls

Troll dolls with gaudy hairstyles in a multitude of different costumes.

2002 Impressionist Art Cards

Impressionist Art Cards

Details of 13 paintings by 8 different Impressionist artists on elongated cards.

1965 ČZ playing cards

ČZ playing cards

Advertising pack for the Czechoslovak motorcycle factory Česká Zbrojovka.

1987 Bischofszell

Bischofszell

Advertising pack for the food producer Bischofszell, designed by Heinz Looser-Brenner, with non-stan...

1975 Scheffmacher

Scheffmacher

Advertising pack for Scheffmacher, master painters in Schaffhausen, with comic designs by Fritz Bünz...

2003 Safety playing cards

Safety playing cards

Safety playing cards designed to reinforce the “Think and Be Safe” concept.

2016 Politicards 2016 & Politikids 2016

Politicards 2016 & Politikids 2016

Politicards™ 2016 & Politikids 2016: twin decks of satirical playing cards produced by Peter Green f...

1968 Knoll International

Knoll International

Geometric designs by the French artist Jean Garçon for Knoll International, the furniture company.

2004 K Deck

K Deck

“K Deck” political playing cards, USA, c. 2004.

2016 Tuxedo playing cards

Tuxedo playing cards

Stylish ‘Tuxedo’ playing cards with animal faces created by Natalia Silva, USA, 2016.

2003 The Deck of Hillary

The Deck of Hillary

‘The Deck of Hillary’ with quotes and photographs of Hillary Clinton, USA, 2003.

1980 SEMP playing cards

SEMP playing cards

Modified Anglo-American courts advertising a French medical publishing company.

2005 Shakespeare playing cards: Insults

Shakespeare playing cards: Insults

Shakespeare Insults playing cards with portraits by Jan Padover, USA, 2005.

2004 Shakespeare playing cards: Quotes

Shakespeare playing cards: Quotes

Shakespeare playing cards: Quotes, the first volume of a double set published by Prospero Art of San...

2012 Old Testament playing cards

Old Testament playing cards

Old Testament playing cards with illustrations by Jan Padover, USA, 2012.

2008 Politicards 2008

Politicards 2008

Politicards ’08 with caricatures cast as characters from classic movies, USA.

2003 Starz behind bars

Starz behind bars

Starz behind bars playing cards with mug shots of the rich and famous under arrest, USA, 2003.

2003 House of Cards: Deck of Bush

House of Cards: Deck of Bush

House of Cards: Deck of Bush playing cards presenting reasons not to re-elect President Bush for a s...

Southern Comfort

Southern Comfort

Southern Comfort whiskey playing cards, USA.

2011 Holy Trinity Church playing cards

Holy Trinity Church playing cards

Holy Trinity Church commemoration playing cards, USA, 2011.

2017 Campari playing cards

Campari playing cards

Publicity pack for Campari, designed for the Portuguese or Brazilian market.