De La Rue 1932-1933 Sample Book of Advertising cards
Complete contents of a sample book of advertising cards by De La Rue
I was very lucky to be able to obtain four rare sample books of playing cards made by Goodall and De La Rue. They originate from the collection of Felix Alfaro Fournier who purchased the archives of the De La Rue factory in a 1980 Southeby's auction. Because these albums are extremely rare and mostly not available to collectors I have decided to put the contents online so that they can be seen by everybody who visits this site. The photos are not professional but should be good enough for most people. I have photographed every relevant page in all four sample books which will be presented here in four seperate galleries. I hope you will enjoy viewing them.
This album holds more than 220 examples of advertising backs printed by De La Rue who took over Goodall in 1922. A label under each page shows the number of printings (i.e. colours) needed to create the coloured back design.
Here are links to the other three sample books:
Goodall Rockleigh 1916 sample book
Goodall 1915-1916 sample book
Goodall 1879-1880 sample book
Click on any page to enlarge and scroll using the arrows on the left or right of the page
Copyright. The contents are published for viewing with the permission of the owner.

By Paul Symons
Member since February 01, 2016
I'm British but I have now lived in the Netherlands for more than 50 years and am still enjoying every minute of it. I started collecting playing cards in the early 1980’s after speaking with my neighbour who was at that time a croupier in a casino. I started with just collecting jokers, but that soon led me to complete packs of cards and eventually to specialising in old and antique playing cards, particularly those of C.L. Wüst of Frankfurt, Germany. I am presently the Dutch representative of the I.P.C.S. and the auctioneer at the IPCS conventions.
Related Articles

The Decadent Deck
Studies in the eroticism of the female body by Inge Clayton.

Historic Shakespeare
“Historic Shakespeare” playing cards featuring Shakespearean characters by Chas Goodall & Son.

Copechat Paramount Sorting System
Preserving the past: a specimen deck showcasing edge-notched cards and their ingenious sorting syste...

Heartsette by Herbert Fitch & Co, 1893
A glimpse into a busy print and design office in late Victorian London.

Intersigma
A Czech advertising deck for a company dealing with pump technology.

Batman® playing cards
Batman playing cards published by InterCol of London 1989.

Can You Believe Your Eyes?
“Can You Believe Your Eyes?” playing cards featuring visual illusions & other oddities.

Pastime Playing Cards for the Blind
The “Pastime” Playing Cards for the Blind manufactured by Goodall & Son Limd., c.1910.

Songs with Flute accompaniment
Eighteenth century English engraved cards with music for voice and flute.

Love Tests
Vintage novelty “Love Test” cards of a slightly saucy nature but all in good fun!

Ben 10 playing cards
Characters from the American animated television science fantasy series Ben 10.

IG Chemie Papier Keramik
Promotional pack designed by Karl-Heinz Schroers for a German trade union with comical bears on the ...

Doctor Who Trump Card Game
Game for two players in which Doctor Who and the Legendary Legion join battle with the Alien Hordes....

Disney’s Aladdin playing cards
Characters from the 1992 Disney film Aladdin.

2011 Worshipful Company Pack
Celebrating the bicentenary of the birth of Charles Dickens, with characters adapted from drawings b...

More Menthol Filter Cigarettes
Elongated cards with designs by Wong Yui Man advertising More cigarettes.
Most Popular
Our top articles from the past 28 days