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Published August 25, 2023 Updated January 17, 2024

De La Rue 1932-1933 Sample Book of Advertising cards

Complete contents of a sample book of advertising cards by De La Rue

1933 United Kingdom De la Rue Goodall Advertising Breweries Sample Books Shipping Tobacco Add to Collection

I was very lucky to be able to obtain four rare sample books of playing cards made by Goodall and De La Rue. They originate from the collection of Felix Alfaro Fournier who purchased the archives of the De La Rue factory in a 1980 Southeby's auction. Because these albums are extremely rare and mostly not available to collectors I have decided to put the contents online so that they can be seen by everybody who visits this site. The photos are not professional but should be good enough for most people. I have photographed every relevant page in all four sample books which will be presented here in four seperate galleries. I hope you will enjoy viewing them.

This album holds more than 220 examples of advertising backs printed by De La Rue who took over Goodall in 1922. A label under each page shows the number of printings (i.e. colours) needed to create the coloured back design.

Here are links to the other three sample books:
Goodall Rockleigh 1916 sample book
Goodall 1915-1916 sample book
Goodall 1879-1880 sample book

Click on any page to enlarge and scroll using the arrows on the left or right of the page

Copyright. The contents are published for viewing with the permission of the owner.

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By Paul Symons

Member since February 01, 2016

I'm British but I have now lived in the Netherlands for more than 50 years and am still enjoying every minute of it. I started collecting playing cards in the early 1980’s after speaking with my neighbour who was at that time a croupier in a casino. I started with just collecting jokers, but that soon led me to complete packs of cards and eventually to specialising in old and antique playing cards, particularly those of C.L. Wüst of Frankfurt, Germany. I am presently the Dutch representative of the I.P.C.S. and the auctioneer at the IPCS conventions.


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