The World of Playing Cards Logo

Cerveza ‘El Gallo’

Advertising pack for Cerveza ‘El Gallo’ made in Belgium, c.1880.

Advertising pack for Cerveza ‘El Gallo’ made in Belgium, c.1880.

Advertising pack for Cerveza ‘El Gallo’, probably made in Belgium, c.1880. The designs are closely copied from others made in Barcelona around the same period, but the inscriptions on the cards are vague and incomplete, testifying to their anonymous manufacture. The cards are colourfully hand-painted using stencils, and the cups symbols are attractively adorned with goats' heads. The four of cups carries the lying lion motif, a favourite amongst the Belgian manufacturers, but the inscription on the banderole is incomplete. The reverse of the cards carry an advertisement for Deutsches Export Lagerbier "El Gallo" whose agents in South America are given as Galli y Cia (Montevideo) and Galli Hermanos (Buenos Aires).

Advertising pack for Cerveza El Gallo, made in Belgium, c.1880 Advertising pack for Cerveza El Gallo, made in Belgium, c.1880

Above: Advertising pack for Cerveza El Gallo, made in Belgium, c.1880.

avatar

By Simon Wintle

Member since February 01, 1996

View Articles

Curator and editor of the World of Playing Cards since 1996. He is a former committee member of the IPCS and was graphics editor of The Playing-Card journal for many years. He has lived at various times in Chile, England and Wales and is currently living in Extremadura, Spain. Simon's first limited edition pack of playing cards was a replica of a seventeenth century traditional English pack, which he produced from woodblocks and stencils.


Leave a Reply

Recommended

1986 Helmsley Hotels

Helmsley Hotels

Publicity pack for the Harley and Helmsley Hotels, U.S.A., c.1986.

1910 C.L.Wüst Poster Stamps

C.L.Wüst Poster Stamps

A set of advertising poster stamps for C.L.Wüst playing cards.

1945 Jeep Playing cards

Jeep Playing cards

Pack of cards celebrating Allied Victory in the Second World War.

2015 Nomad Luxury Playing Cards

Nomad Luxury Playing Cards

Luxury playing cards produced by Theory11 in collaboration with The Nomad Hotel in New York City.

1920 Chocolate playing cards with scenes from World War 1

Chocolate playing cards with scenes from World War 1

An extraordinary Spanish pack of chocolate advertising playing cards dating from 1920

1880 Dutch costume playing cards from an unknown maker

Dutch costume playing cards from an unknown maker

Another pack of Dutch costume playing cards c.1880.

2021 Avengers Playing Cards by Theory11

Avengers Playing Cards by Theory11

Marvel’s Avengers: The Infinity Saga Premium Playing Cards produced by Theory11 and designed by Mattson Creative, 2021.

Beaujolais je t’aime …

Beaujolais je t’aime …

Pack promoting Beaujolais wine published by Editions du Nuton, France.

Gó Succo

Gó Succo

Gó Succo fruit juice promotion deck featuring Walt Disney cartoons.

1860 Dutch costume playing cards

Dutch costume playing cards

Dutch costume playing cards made for the Dutch market in the second half of the 19th century.

1910 Wüst Spanish pattern

Wüst Spanish pattern

Wüst Spanish pattern c.1910 advertising Cuban ‘Tropical’ beer.

Dubois

Dubois

Dubois card makers from Liège in the Walloon Region of Belgium.

IBM Linux One

IBM Linux One

IBM Linux One playing cards, c.2018.

Lion Coffee

Lion Coffee

Lion Coffee Mother Goose card game, late 19th C.

Luxus Skatkarte Nr.1134

Luxus Skatkarte Nr.1134

Luxus Skatkarte Nr.1134 printed by Brepols for Germany, c.1940s.

Gas Warm Homes

Gas Warm Homes

Gas Warm Homes Happy Families game published by British Gas, c.1980.

Havermout Kwartetspel

Havermout Kwartetspel

“H-O Kwartetspel” children’s card game promoting quick cooking oatmeal (instant porridge), 1930s.

Werbung die Sticht

Werbung die Sticht

“Werbung die Sticht” deck with artwork by Fritz Bünzli to promote advertising on playing cards by AG Müller 1982.

1920 Periquito y Tontín Dominoes

Periquito y Tontín Dominoes

Periquito y Tontín Dominoes, featuring Feliz and Bonzo, 1920s.

2012 Dundas & Wilson Deal Winners

Dundas & Wilson Deal Winners

“Deal Winners” promotional pack for Dundas & Wilson law firm.

Happy Gas Families

Happy Gas Families

Happy Gas Families published by British Gas, c.1985.

1989 My Goodness my Guinness

My Goodness my Guinness

Gilroy Special Edition Playing Cards to commemorate the centenary of the birth of John Gilroy, 1989.

Hamm’s Beer

Hamm’s Beer

Hamm’s Beer promotion deck with bear cartoons by Frank M. Antoncich 1968.

Brazil Pictorial Aces

Brazil Pictorial Aces

Genoese pattern with Pictorial Aces for Brazil by Brepols, Turnhout, c.1920.

1975 Stationskwartetspel

Stationskwartetspel

Railway Stations quartet game illustrated by Wim Dolk and published by Servex BV, Utrecht, 1975.

1934 Dynastie Royale de Belgique

Dynastie Royale de Belgique

Dynastie Royale de Belgique by Mesmaekers, 1934.

1979 Year of the Child

Year of the Child

Year of the Child commemorative deck designed by Jhan Paulussen, 1979.

Nationale-Nederlanden

Nationale-Nederlanden

Nationale-Nederlanden insurance company, 1984.

Investors Overseas Services

Investors Overseas Services

Investors Overseas Services, Ltd. (IOS) by A. G. Müller (Schaffhausen), c.1969.

Gibbs Happy Families

Gibbs Happy Families

Gibbs Happy Families card game promotion, both full sized and miniature versions, c.1946.

1950 Electric Snap

Electric Snap

Electric Snap by the South Wales Electricity Board, 1950s.

Playtex

Playtex

Playtex - le jeu de la beauté et du destin, Grimaud, 1971.

Jeu de Memoire

Jeu de Memoire

Jeu de Memoire card game promoting Véritable Chaumes cheese from the village of St Antoines in south west France.

1930 Lever Brothers miniatures

Lever Brothers miniatures

Two miniature card games promoting Vim Scouring Powder and Sunshine Soap, 1930s.

Deutsche Nutzpflanzen

Deutsche Nutzpflanzen

Deutsche Nutzpflanzen - Quartett game promoting Kali brand crop fertilizer, 1938.

Cow & Gate ‘Snap’

Cow & Gate ‘Snap’

Cow & Gate ‘Snap’ featuring Cow & Gate Baby Milk Food, 1935.

Blue Brand Snap Up

Blue Brand Snap Up

Blue Brand Snap Up published by Van den Berghs probably late 1920s.

Mr Bok

Mr Bok

The Merry Game of Mr Bok and his Happy Families, promoting Bok furniture polish, 1930s.

1920 Parkinson’s Happy Families

Parkinson’s Happy Families

Parkinson’s Happy Families published by Parkinson’s of Doncaster, confectioners established in the early nineteenth century.

1920 Qantas

Qantas

Qantas Airways Limited is the flag carrier of Australia and is the world's third-oldest airline still in operation, having been founded in November 1920.