“52 ways to stop smoking”, offering positive help for anyone who wants to give up smoking.
The scheme to promote playing cards as gifts by means of inserts in Wills' cigarette packets apparently saved Waddington from their financial problems in 1931. Here are some details of the cards involved.
Animals Quartet game printed for Cigarrillos El Figaro, Peru, early 1900s.
Standard Genoese pattern with French indices made by Biermans for Cigarrillo Holiday and the Estanco de Naipes del Perú.
Patience deck for British American Tobacco printed by Speelkaartenfabriek Nederland c.1940
Half-sized cigarette playing cards published by Bucktrout & Co., Ltd (Guernsey) c.1930.
Carreras Ltd miniature playing cards and dominoes, 1929
Carreras issued a number of advertising packs, cigarette and trade cards, miniature packs, etc during the 1920s and 30s.
Anglo-American style pack issued on behalf of the Cía Chilena de Tabacos, c.1930.
Cigarette Cards, Trade Cards, Miniature Playing Cards and other ephemera.
Spanish-suited playing cards for Cigarrillos Compadre, Peru, early 1900s
“Coffinnails: Smoking Kills” playing cards highlighting the impact smoking has on life and health, 2004.
Complete contents of a sample book of advertising cards by De La Rue
De Reszke Cigarettes “What the Stars Say” astrology cards issued by J. Milhoff & Co., 1934.
Royal Birthdays: HM The Queen, Prince Philip, Princess of Wales • CWS SNAP • OXO • Thomas De La Rue • Nestle's Happy Families • W.D. & H.O. WILLS • Bristol Cigarettes • Brooklands • Henry VIII Quincentenary • Wild Woodbine • Harrods • Richard Doyle • Bridge & Whist • Fashionable Piquet-Player • Elaine Lewis • Barribal
Cutty Sark • 50th Anniversary of the Award of the George Cross to the Island of Malta • W.D. & H.O. Will • Harry Lauder Snap • ABC Happy Families by Spears • Tower of London • Clan Tartan • EPCS 10th Anniversary Transformation Pack • Karl Gerich • HARP Beer Mat