De Reszke Cigarettes “What the Stars Say”

Published December 02, 2013 Updated May 11, 2022

De Reszke Cigarettes “What the Stars Say” astrology cards issued by J. Milhoff & Co., 1934.

1934 United KingdomAdvertisingAstrologyEphemeraTobaccoZodiacMilhoff & Co.

De Reszke Cigarettes “What the Stars Say” astrology cards issued by J. Milhoff, a Russian cigarette maker living in London. The cigarette brand was named after Jean de Reszke (1850-1925), a famous Polish opera singer, and advertised as ‘the Aristocrat of Cigarettes’, ‘mild and harmless’ so that they would not damage his voice.

De Reszke Cigarettes “What the Stars Say” astrology cards issued by J. Milhoff & Co., 1934

Above: De Reszke Cigarettes “What the Stars Say” astrology cards issued by J. Milhoff & Co., 1934. The complete set contains 50 cards.

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I am the founder of The World of Playing Cards (est. 1996), a website dedicated to the history, artistry and cultural significance of playing cards and tarot. Over the years I have researched various areas of the subject, acquired and traded collections and contributed as a committee member of the IPCS and graphics editor of The Playing-Card journal. Having lived in Chile, England, Wales, and now Spain, these experiences have shaped my work and passion for playing cards. Amongst my achievements is producing a limited-edition replica of a 17th-century English pack using woodblocks and stencils—a labour of love. Today, the World of Playing Cards is a global collaborative project, with my son Adam serving as the technical driving force behind its development. His innovative efforts have helped shape the site into the thriving hub it is today. You are warmly invited to become a contributor and share your enthusiasm.

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