Double pack commemorating the 200th anniversary of W.D & H.O. Wills Ltd, 1786 - 1986.
Wills’s “Happy Families” cards were issued by the Imperial Tobacco Company (of Great Britain and Ireland) Limited in around 1930.
Heber Mardon was born in 1840. With his father he founded the firm of Mardon and Son which, in 1863, became Mardon, Son & Hall.
A division of Imperial Tobacco, they appear to have made cards almost exclusively for the cigarette token market, which flourished during the 1930s.
John Waddington Limited was a leading producer of playing cards and card games in the UK during the period 1922-1995. The company had been founded in the nineteenth century by Mr John Waddington and Wilson Barratt as Waddingtons Ltd.