Wills’s Happy Families game
Wills’s “Happy Families” cards were issued by the Imperial Tobacco Company (of Great Britain and Ireland) Limited in around 1930.
Wills’s “Happy Families” cards were issued by the Imperial Tobacco Company (of Great Britain and Ireland) Limited in around 1930. This was a time when smoking was generally regarded as extremely fashionable and harmless to your health, in some cases even approved by doctors. Each family represents a different brand of Wills cigarettes or tobacco. The packs were presented to retailers as part of an incentive scheme.
Right: the tuck box with the rules printed on the back, and the card back design in red & white. Packs contain 32 cards and were probably printed by Mardon Son & Hall.
REFERENCES & CREDITS
Mary Gardiner & John Hayter: The Catalogue of Happy Family Games, promotional packs, self-published, 1997.
By Rex Pitts (1940-2021)
United Kingdom • Member since January 30, 2009
Rex's main interest was in card games, because, he said, they were cheap and easy to get hold of in his early days of collecting. He is well known for his extensive knowledge of Pepys games and his book is on the bookshelves of many. His other interest was non-standard playing cards. He also had collections of sheet music, music CDs, models of London buses, London Transport timetables and maps and other objects that intrigued him.
Rex had a chequered career at school. He was expelled twice, on one occasion for smoking! Despite this he trained as a radio engineer and worked for the BBC in the World Service. Later he moved into sales and worked for a firm that made all kinds of packaging, a job he enjoyed until his retirement. He became an expert on boxes and would always investigate those that held his cards. He could always recognize a box made for Pepys, which were the same as those of Alf Cooke’s Universal Playing Card Company, who printed the card games. This interest changed into an ability to make and mend boxes, which he did with great dexterity. He loved this kind of handicraft work.
His dexterity of hand and eye soon led to his making card games of his own design. He spent hours and hours carefully cutting them out and colouring them by hand.
Activity for Wills’s Happy Families game
Sign in to comment or save this article.
Related Articles
Round the World Happy Families
Round the World Happy Families by Chiefton Products Ltd of Bristol, c.1950s.
Abbatt Animal Families
Abbatt Toys Animal Families, c.1970.
Gas Warm Homes
Gas Warm Homes Happy Families game published by British Gas, c.1980.
Happy Gas Families
Happy Gas Families published by British Gas, c.1985.
Cow & Gate ‘Snap’
Cow & Gate ‘Snap’ featuring Cow & Gate Baby Milk Food, 1935.
Mr Bok
The Merry Game of Mr Bok and his Happy Families, promoting Bok furniture polish, 1930s.
Trades People Happy Families
Happy Families card game depicting trades people from 1920s.
Merry Families
Merry Families #2 (Occupations), by Multum in Parvo Co. Ltd., c.1890.
Parkinson’s Happy Families
Parkinson’s Happy Families published by Parkinson’s of Doncaster, confectioners established in the e...
Adverto
Adverto card game published by Adverto Publishing Company of Stratford, London, c.1910.
Davenol Cough Linctus
Davenol Cough Linctus Happy Families published by Wyeth Pharmaceuticals.
The Lost Heir
“The Lost Heir” was first issued by J. W. Spear and Sons in UK in 1912.
Dartmouth Happy Families
“Dartmouth Happy Families” printed by Tozer & Co, 1989 to raise funds for Dartmouth Swimming Pool.
Spears Happy Families
Spears Happy Families.
Funny Families
“Funny Families” card game manufactured by Woolley & Co, 1890s.
Happy Families, c.1950
Chad Valley “Happy Families” card game, c.1950.
Happy Melox Families
The “Game of Happy Melox Families” was published by G. Clarke & Son of Thomas Street, London, in 192...
Ferguson Happy Families
Ferguson Happy Families card game was produced by Ferguson Electronics and printed by John Waddingto...
Mustering of the Mustard Club
The “Mustering of the Mustard Club” was one of many promotional items produced by Colman's for the M...
Cow & Gate Happy Family Game
Cow and Gate Happy Family game was issued around 1928 to promote nutrition products.
Most Popular
Our top articles from the past 60 days
