Belgian manufacturers were competing against Spanish makers. Features of the traditional Spanish designs, including many well-known brands, were imitated or plagiarised.
Philips 'Arlita' advertising playing cards manufactured by Etabl. Mesmaekers Frères S.A., Turnhout, Belgium, 1925.
“Pop Rocky” miniature playing cards with double-ended caricatures of celebrities and pop stars, originally published inside a magazine, c.1970.
10 cards from a pack of later Portuguese ‘Dragon’ type cards from c.1860, with the Maid of batons about to club a dog.
Portuguese type pack with ‘dragon’ aces made in Belgium by Mesmaekers Frères, Turnhout, c.1875-1900.
Artistic playing cards with abstract designs by Renée Sturbelle, first published by Brepols S.A., Turnhout, 1947.
Cartoon-style illustrations promoting a Belgian organisation for scouts and guides.
Van Genechten first registered an Ace of Spades for English playing cards in 1885 followed by the ‘Sailor’ Joker.
Van Genechten manufactured playing cards in various styles, including specially customised versions for commercial clients wishing to advertise their own brands on the cards.
Railway Stations quartet game illustrated by Wim Dolk and published by Servex BV, Utrecht, 1975.