Etablissement Antoine van Genechten S.A.
Van Genechten first registered an Ace of Spades for English playing cards in 1885 followed by several brand names, and also the ‘Sailor’ Joker, as shown here in a pack of “Sport No.31” playing cards published in around 1910. The box has artwork derived from the Ace and also ‘Regd Trade Mark’. Apart from playing cards, Van Genechten was at this time producing coloured paper, cardboard and pasteboard, as well as manufacturing and printing (letterpress, lithography and offset) all manner of packaging materials.
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Rod Starling is one of the founding members of the 52 Plus Joker card collectors club. He has written many articles for the club's quarterly newsletter, Clear the Decks. His collection still encompasses both foreign and American decks. Rod has also authored a book titled The Art and Pleasures of Playing Cards.