Closely following the development of visual advertising in general, such as on labels, packaging, posters and TV commercials, advertising playing cards seek to find ways to associate products with our inner desires and longings, with our identity and who we want to be. Some packs are widely distributed as part of larger promotions, others are more exclusive. In some cases single cards are collected from inside the advertised product, thereby stimulating further sales to complete a full set.
100 Pipers Scotch Whisky promotional deck, Waddingtons P.C.Co., c.1973. Includes a Tarot pack offer.
Some further material relating to cards from nineteenth and twentieth century periodicals.
The final page of material relating to playing cards from British periodicals.
Advertising and publicity playing cards manufactured by Joker S.A.
Advertising Playing-Cards by La Cubana, S.A. (Fabrica de Naipes El Aguila), Mexico, c.1960.
Suntory Akadama Honey Wine playing cards manufactured by Nintendo, Japan, c.1970.
The “Boffie” Kwartetspel was designed by Huibert Vet and published by Albert Heijn in 1936
America Online Beach playing cards, Spanish suit system, non-standard designs, 2006
Naipes "ANGUS" designed by Gustavo A. Pueyrredón, depicting Aberdeen Angus livestock on the courts and jokers dressed as Gauchos.
The Kings show American admirals and the Jacks have different officers at each end. The Queens are “Our Colonies”.