Closely following the development of visual advertising in general, such as on labels, packaging, posters and TV commercials, advertising playing cards display promotional messages either on the reverse of the cards, or else on the pip cards, court cards, aces, jokers or even the box, seeking to find ways to associate products with our inner desires and longings, with our identity and who we want to be.
A popular saying illustrating how difficult it is to quantify the response to advertising is attributed to John Wanamaker (1838-1922): "Half the money I spend on advertising is wasted; the trouble is I don't know which half." Collectors often cherish vintage decks with old-fashioned marketing promotion for shipping lines, luxury brands, distilleries or breweries.
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