The World of Playing Cards Logo
Published March 27, 2019 Updated March 14, 2022

67: Adverts and related material after 1900

The final page of material relating to playing cards from British periodicals.

United Kingdom De la Rue Advertising Ephemera Add to Collection

This is the final page (for now) presenting material relating to playing cards and their production. It deals with 20th century periodicals from the same archive as the other two pages.

1900

An advert for De La rue's playing cards and the game "Alice in Wonderland".

1904

An announcement of a bridge competition and prize of two packs of Bystander cards.


1908

A cartoon using De La Rue's court cards as a basis for photos of famous people of the day. As it’s over two pages, there were two scans in the archive from which this is taken, hence the book-like join down the middle.

1912

Goodall's games are on offer.

1913

An odd advert for cards advertising Fry's Chocolate: I don't understand the reference to A.W. Ford of Bristol, a name I've never heard associated with the production of playing cards.

1916

But three years later a similar pack is being advertised made by De La Rue; an interesting reference to production figures.

1917-18

The Goodall packs for Bystander's Fragments are advertised in these two years; note the list of titles produced and that they were not to be reprinted. This one is from 1917.

1920

In 1920 The Sketch and The Tatler printed a series of coloured adverts for De La Rue's playing cards.

1929

Rather more mundane adverts appeared in other papers and magazines. Goodall had been taken over by De La Rue by this time. Note that Gainsborough's 'The Blue Boy' was being used at this period: it was still being used by Waddington, right up until the 1990s, when it was printed in Belgium.


The Humorist published a black and white version of the coloured advert below from Britannia.

This version is from 1969-71, the brief period of The Amalgamated Playing Card Company; the 'Morning Flight' is from c.1930 in the wild birds series.

1932

The hundredth anniversary of card-making in Altenburg was celebrated in an article in The Sphere.

1935

The card game Sum-it was being promoted around this time.

1936-39

From 1936 the first Pepys card game are advertised.

1936 : 1937 : 1938

Two adverts from December 1939 refer to the onset of war. The right-hand page discusses other makers such as Multum in Parvo.

WADDINGTON

Waddington cards are advertised only sporadically, but the following give an idea of the range of what they had to offer.

1924

Early on (they started in 1922) they seem to have introduced a variety of bridge called Buccaneer Bridge. It was to be played with a 56-card pack with 'ones' in addition to the aces. I've never seen a pack of these: has anyone else?

1927

An advert for some of their up-market playing cards with Kirchner and Barribal backs.

W2.1 bridge-size courts from the period

1935

Three games from this year.

1939

Waddington introduced Par Bridge in 1938, of which there is a short notice below. It had hands to play out on the backs of the cards and was also intended to help beginning learn how to bid successfully. It continued until at least 1947.


1959

By the end of the 1950s the firm had introduced or reintroduced a number of different card formats: Zulu, Kon-Vex, Rondo, wide and slimline. Kon-Vex had been introduced for the Coronation in 1953.


1960

Siriol Clarry's pack of the Four Elements was introduced this year. Here is part of a review of the cards.

1962

As I said, there are not many actual adverts for Waddington's cards, but here's one from 1962; it had been in use since 1954! The prices are interesting and note the reference to Calypso.

1963

The reaffirmation of the establishment of the Amalgamated Playing Card Company, a 50-50 enterprise between De La Rue and Waddington, initially established during the Second World War in 1942 after the loss of De La Rue's Bunhill Row factory in the Blitz, was announced in 1963. The acquisition of Grimaud and Simon is referred to.

1964

Grimaud's Tarot de Marseille is advertised in the UK, probably for the first time.

avatar
137 Articles

By Ken Lodge

Member since May 14, 2012

​I'm Ken Lodge and have been collecting playing cards since I was about eighteen months old (1945). I am also a trained academic, so I can observe and analyze reasonably well. I've applied these analytical techniques over a long period of time to the study of playing cards and have managed to assemble a large amount of information about them, especially those of the standard English pattern. About Ken Lodge →


Related Articles

Woodblock and Stencil Jack of Clubs

Woodblock and Stencil Jack of Clubs

A limited edition art print of the Jack of Clubs 1984 woodblock joker.

Woodblock and Stencil Joker

Woodblock and Stencil Joker

A limited edition art print of the 1984 woodblock joker.

Woodblock and Stencil Queen of Clubs

Woodblock and Stencil Queen of Clubs

A limited edition art print of the Queen of Clubs 1984 woodblock joker.

Woodblock and Stencil King of Diamonds

Woodblock and Stencil King of Diamonds

A limited edition art print of the King of Diamonds 1984 woodblock joker.

Playing Card Research Archives maintained by The Worshipful Company of Makers of Playing Cards

Playing Card Research Archives maintained by The Worshipful Company of Makers of Playing Cards

The Worshipful Company of Makers of Playing Cards maintains an extensive archive of materials from n...

1983 The Art of Erté

The Art of Erté

Luxury playing cards displaying artwork by Erté, published in 1983 by Sobranie of London.

2006 The Chamber of 52 Cards

The Chamber of 52 Cards

Playing cards published by Peter Wood as a tribute to the rock band Genesis.

1675 English cards from the reign of Charles II

English cards from the reign of Charles II

This article explores a historic pack of English playing cards from circa 1675, likely used by King ...

Why our playing-cards look the way they do

Why our playing-cards look the way they do

Analysis of early playing card designs: origins, suit differences, standardization, technological ad...

Introduction to Collecting Themes

Introduction to Collecting Themes

Playing cards can be broadly categorised into standard and non-standard designs, with collectors app...

1981 Haushaltgeräte

Haushaltgeräte

Publicity pack for VEB Kombinat Haushaltgeräte, makers of household goods, with designs by Volker Ha...

1961 Sweetule Natural History cards

Sweetule Natural History cards

Small cards featuring natural history subjects, given away with packets of sweet cigarettes.

1875 Lend Me Five Shillings

Lend Me Five Shillings

or “Her Majesty’s Privy Purse” - a merry round-the-table game published by D. Ogilvy.

1875 Laughing Made Easy

Laughing Made Easy

a Victorian card game published by D. Ogilvy.

2002 Classic Card Games for Kids

Classic Card Games for Kids

A boxed set of playing cards, Happy Families and an alphabet pack with rules for 22 games.

1980 Club Soft Drinks

Club Soft Drinks

Promotional pack for Club soft drinks with amusing illustrations of different kinds of ‘club’.

1984 Mit Rhino auftrumpfen

Mit Rhino auftrumpfen

Black rhinos on a publicity pack for Armstrong, a flooring company, with comic designs by Pit Flick....

1904 So-Lah – A Game of Music

So-Lah – A Game of Music

An early 20th century domino-type musical card game by Goodall.

2018 Marmite

Marmite

Fifty-Four images celebrating a UK savoury spread, that has been around one hundred and twenty two y...

1877 Word Making and Word Taking

Word Making and Word Taking

How crossword and spelling games became popular.

G&G Armament playing cards

G&G Armament playing cards

G&G Armament Airsoft replica gun playing cards from Taiwan.

2021 Film Noir

Film Noir

A deck of 55 cards, celebrating hard boiled heroes, wise-cracking women, mean streets, guns and gums...

2016 Science Fiction

Science Fiction

A deck of 55 cards, celebrating a time when Science Fiction truly was, Science Fiction.

2005 Absolut Deck

Absolut Deck

Promotional deck published for Absolut Vodka in Sweden.

2001 Kuzco, l’empereur mégalo

Kuzco, l’empereur mégalo

Notched cards featuring toys representing characters from the Disney film Kuzco, as offered by McDon...

2004 The Beatles playing cards

The Beatles playing cards

Two packs featuring photos of The Beatles issued by the same publisher in 2004 and 2005.

1991 Costume Playing Cards

Costume Playing Cards

Four centuries of costumes from the Costume Court at the Victoria and Albert Museum.

1985 Hilti I

Hilti I

Promotional pack for Hilti power tools, with courts in medieval costume and non-standard pips.

2020 Commoners playing cards

Commoners playing cards

Created by Ian Cumpstey dedicated to the common land and the countryside.

1972 Feh Schnapskarten

Feh Schnapskarten

Colourful promotional pack for Feh household and toilet papers.

2019 Liber Ludorum

Liber Ludorum

Liber Ludorum playing cards created by Ian Cumpstey in the insular style, United Kingdom, 2019.

1993 Hansaplast<sup>®</sup>

Hansaplast®

Advertising pack for Hansaplast, with comic courts sporting sticking plasters.

2018 Pike and Clover playing cards

Pike and Clover playing cards

Pike and Clover playing cards created by Ian Cumpstey, Cumbria, UK, 2018.

1988 Lorilleux International

Lorilleux International

Promotional pack for Lorilleux International’s Lotus inks, with designs by James Hodges.

2023 Inglewood Hunting Deck

Inglewood Hunting Deck

Inglewood Hunting Deck created by Ian Cumpstey, United Kingdom, 2023.

1986 B. Braun-Dexon<sup>®</sup>

B. Braun-Dexon®

Publicity pack promoting B. Braun-Dexon’s atraumatic needles, with non-standard courts and pips.

2010 Pin-Ups

Pin-Ups

A deck of 55 cards celebrating a golden age of cheeky, naughty, bold and curvy ladies in film.

2008 Classic Movie Posters

Classic Movie Posters

A deck of 55 cards presenting vintage classic movies and their stars.

2014 That’s Entertainment

That’s Entertainment

A deck of 55 cards celebrating 20th Century vaudeville, musicals and cabaret.

1981 British Monarchs

British Monarchs

Commemorating the royal wedding of Charles, Prince of Wales to Lady Diana Spencer on the 29th

1991 54 Affiches Retro

54 Affiches Retro

54 different old French advertising posters, mainly for travel and health products.

2005 Rock & Pop Legends

Rock & Pop Legends

Stunning photos of a selection of US and UK music artists.

2004 The Beatles • Yellow Submarine

The Beatles • Yellow Submarine

A colourful deck celebrating the 1968 animated feature film based on the Lennon/McCartney song of th...

1970 Loewe: Moda Europea Siglo XVII

Loewe: Moda Europea Siglo XVII

Luxury pack for the Spanish fashion house Loewe, with 17th century costume designs by Margot Hamilto...