Adverto

Published August 01, 2019 Updated June 21, 2022

Adverto card game published by Adverto Publishing Company of Stratford, London, c.1910.

1910 United KingdomAdvertisingAdverto Pub CoCard Games

Adverto round game published by Adverto Publishing Company of Stratford, London, c.1910. Interesting jig-saw type game with 48 cards of old advertisements cut into 6 cards and assembled in the game. I believe that it may have been published in sheet form and had to be cut into the cards ready to play. See the Rules

Adverto card game published by Adverto Publishing Company of Stratford, London, c.1910
Adverto card game published by Adverto Publishing Company of Stratford, London, c.1910
Adverto card game published by Adverto Publishing Company of Stratford, London, c.1910
Adverto card game published by Adverto Publishing Company of Stratford, London, c.1910
Adverto card game published by Adverto Publishing Company of Stratford, London, c.1910
Adverto card game published by Adverto Publishing Company of Stratford, London, c.1910
Adverto card game published by Adverto Publishing Company of Stratford, London, c.1910

Above: completed sets from Adverto card game published by Adverto Publishing Company, Excelsior Works, Grove Crescent, Stratford, London E, c.1910. This postcode was introduced in 1860 and sub divided into E1 E2 etc in 1917 so the cards must be before that I assume. Total 48 cards. Images courtesy Richard Woodley.

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By Rex Pitts (1940-2021)

United Kingdom • Member since January 30, 2009

Rex's main interest was in card games, because, he said, they were cheap and easy to get hold of in his early days of collecting. He is well known for his extensive knowledge of Pepys games and his book is on the bookshelves of many. His other interest was non-standard playing cards. He also had collections of sheet music, music CDs, models of London buses, London Transport timetables and maps and other objects that intrigued him.

Rex had a chequered career at school. He was expelled twice, on one occasion for smoking! Despite this he trained as a radio engineer and worked for the BBC in the World Service. Later he moved into sales and worked for a firm that made all kinds of packaging, a job he enjoyed until his retirement. He became an expert on boxes and would always investigate those that held his cards. He could always recognize a box made for Pepys, which were the same as those of Alf Cooke’s Universal Playing Card Company, who printed the card games. This interest changed into an ability to make and mend boxes, which he did with great dexterity. He loved this kind of handicraft work.

His dexterity of hand and eye soon led to his making card games of his own design. He spent hours and hours carefully cutting them out and colouring them by hand.

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