Adverto

Published August 01, 2019 Updated June 21, 2022

Adverto card game published by Adverto Publishing Company of Stratford, London, c.1910.

1910 United KingdomAdvertisingAdverto Pub CoCard Games

Adverto round game published by Adverto Publishing Company of Stratford, London, c.1910. Interesting jig-saw type game with 48 cards of old advertisements cut into 6 cards and assembled in the game. I believe that it may have been published in sheet form and had to be cut into the cards ready to play. See the Rules

Adverto card game published by Adverto Publishing Company of Stratford, London, c.1910
Adverto card game published by Adverto Publishing Company of Stratford, London, c.1910
Adverto card game published by Adverto Publishing Company of Stratford, London, c.1910
Adverto card game published by Adverto Publishing Company of Stratford, London, c.1910
Adverto card game published by Adverto Publishing Company of Stratford, London, c.1910
Adverto card game published by Adverto Publishing Company of Stratford, London, c.1910
Adverto card game published by Adverto Publishing Company of Stratford, London, c.1910

Above: completed sets from Adverto card game published by Adverto Publishing Company, Excelsior Works, Grove Crescent, Stratford, London E, c.1910. This postcode was introduced in 1860 and sub divided into E1 E2 etc in 1917 so the cards must be before that I assume. Total 48 cards. Images courtesy Richard Woodley.

avatar
775 Articles

By Rex Pitts (1940-2021)

United Kingdom • Member since January 30, 2009

Rex's main interest was in card games, because, he said, they were cheap and easy to get hold of in his early days of collecting. He is well known for his extensive knowledge of Pepys games and his book is on the bookshelves of many.

His other interest was non-standard playing cards. He also had collections of sheet music, music CDs, models of London buses, London Transport timetables and maps and other objects that intrigued him.

Rex had a chequered career at school. He was expelled twice, on one occasion for smoking! Despite this he trained as a radio engineer and worked for the BBC in the World Service.

Later he moved into sales and worked for a firm that made all kinds of packaging, a job he enjoyed until his retirement. He became an expert on boxes and would always investigate those that held his cards. He could always recognize a box made for Pepys, which were the same as those of Alf Cooke’s Universal Playing Card Company, who printed the card games. This interest changed into an ability to make and mend boxes, which he did with great dexterity. He loved this kind of handicraft work.

His dexterity of hand and eye soon led to his making card games of his own design. He spent hours and hours carefully cutting them out and colouring them by hand.

Related Articles

1980 Gas Warm Homes

Gas Warm Homes

Gas Warm Homes Happy Families game published by British Gas, c.1980.

1985 Happy Gas Families

Happy Gas Families

Happy Gas Families published by British Gas, c.1985.

1950 Electric Snap

Electric Snap

Electric Snap by the South Wales Electricity Board, 1950s.

1930 Lever Brothers miniatures

Lever Brothers miniatures

Two miniature card games promoting Vim Scouring Powder and Sunshine Soap, 1930s.

1935 Cow & Gate ‘Snap’

Cow & Gate ‘Snap’

Cow & Gate ‘Snap’ featuring Cow & Gate Baby Milk Food, 1935.

1920 Blue Brand Snap Up

Blue Brand Snap Up

Blue Brand Snap Up published by Van den Berghs probably late 1920s.

1920 Parkinson’s Happy Families

Parkinson’s Happy Families

Parkinson’s Happy Families published by Parkinson’s of Doncaster, confectioners established in the e...

1950 Have A Go

Have A Go

Have A Go card game published by Photo-Briton Ltd featuring photographs of waxwork figures from Mada...

1925 Sparx

Sparx

‘Sparx’ card game, or ‘Listening In’, published by Chad Valley Games, c.1925.

Alibi

Alibi

“Alibi” the thrilling card game by Haytor, Tor Productions, 1930s.

Drownin’ Surfer

Drownin’ Surfer

Drownin’ Surfer card game

St George Game

St George Game

St George Game, 1858, depicting St George and other saints engaged in battle slaying the dragon to s...

1930 Brighter Families

Brighter Families

“Brighter Families” promotional card game for Cosmos Lamps (Metrovick), 1930

1890 Picture Proverbs

Picture Proverbs

Picture Proverbs was a Victorian card game illustrating popular proverbs which were seen as words of...

1929 Happy Melox Families

Happy Melox Families

The “Game of Happy Melox Families” was published by G. Clarke & Son of Thomas Street, London, in 192...

1960 Ferguson Happy Families

Ferguson Happy Families

Ferguson Happy Families card game was produced by Ferguson Electronics and printed by John Waddingto...

1926 Mustering of the Mustard Club

Mustering of the Mustard Club

The “Mustering of the Mustard Club” was one of many promotional items produced by Colman's for the M...

Waddy Productions

Waddy Productions

Waddy Productions Ltd was a member of the giant Amalgamated Press group and only published card game...

1880 Caught in a Trap

Caught in a Trap

A Victorian card game telling a story of a victim being ensnared in a trap, being caught, and finall...

1928 Cow & Gate Happy Family Game

Cow & Gate Happy Family Game

Cow and Gate Happy Family game was issued around 1928 to promote nutrition products.