Playing Cards for Consumer Advertising, Marketing & Promotion
Closely following the development of visual advertising in general, such as on labels, packaging, posters and TV commercials, advertising playing cards seek to find ways to associate products with our inner desires and longings, with our identity and who we want to be. Some packs are widely distributed as part of larger promotions, others are more exclusive. In some cases single cards are collected from inside the advertised product, thereby stimulating further sales to complete a full set.
Nederlandsche Oliefabriek
This beautiful quartet game from Holland illustrates the strange life cycle of the peanut.
Neiman Marcus playing cards
Cowboys and American Indians on a pack for Neiman Marcus, the Dallas department store.
Nestlé Happy Families
‘Happy Families’ published by Nestlé in 1935.
Nomad Luxury Playing Cards
Luxury playing cards produced by Theory11 in collaboration with The Nomad Hotel in New York City.
Nu-Vue for TWA
Nu-Vue playing cards by Brown & Bigelow have novel courts and a special tint which are promoted as “the modern eye-saving concept in playing cards”
Nutrimientos Purina
Nutrimientos Purina (Purina pet foods) advertising playing cards produced by Miguel Galas S.A. (Brown & Bigelow), Mexico, c.1960.
Old Huckleberry Kentucky Bourbon Whiskey
Old Huckleberry Kentucky Bourbon Whiskey with a retro vintage feel
Old Smuggler
Old Smuggler Whisky playing cards manufactured by Gráfica 2001, Argentina
On-line offsite data backup
On-line offsite data backup publicity playing cards produced by The Bunker, United Kingdom, c. 2004.
Onward playing cards
Advertising pack for Japanese fashion and lifestyle business featuring different national and regional costumes.
Orange: Great Value, Free Rewards
“Orange: Great Value, Free Rewards” promotional playing cards published by Orange UK.
Osram Advertising Playing Cards
The court cards feature double-ended light-bulb people (the Kings are repeated in each suit) and the numeral cards have vignettes at each end illustrating how Osram light bulbs lighten the darkness.
Ottakar’s Happy Families
Ottakar’s Happy Families designed by Chris Burke, 2000.
Our Kings and Queens
An historical & educational card game designed and published by Mazawattee Tea Co., Ltd, London, c.1902
Packs of Prizes
‘Packs of Prizes’ playing cards advertising Neosorexa pest control products.
Paparazzi Pin-up Deck
Pin-up deck given free with Paparazzi magazine, 2005
Parfums Van Cleef & Arpels
Advertising pack for the perfume division of Van Cleef & Arpels.
Parke-Davis Pharmaceuticals
Parke-Davis Pharmaceuticals, c.1998 & Bodegas Trapiche, 2003.
Parkinson’s Happy Families
Parkinson’s Happy Families published by Parkinson’s of Doncaster, confectioners established in the early nineteenth century.
Pedro Domecq
Anglo-American pattern for Pedro Domecq Mexican brandy made by Productos Leo S.A., c.2000.