The World of Playing Cards Logo

Nestlé ‘Happy Families’

‘Happy Families’ published by Nestlé in 1935.

Happy Families published by Nestlé in 1935. You had to collect miniature paper “Cards” from chocolate bars and when you had the full set of 48 you sent them away to exchange for a full size pack. It is believed that the cards were made specially for Nestlé by C.W. Faulkner (who certainly made an earlier Happy Families pack for them in the 1910s), as the characters on these cards were never used by Faulkner anywhere else. The box was plain apart from one of the cards stuck on it. The inside wrapper was plain white paper.  See the Rules

the back, the inside wrapper and the box

Above: the box was plain apart from one of the cards stuck on it. The inside wrapper was plain white paper. One wonders why Nestle didn’t have their logo or something on the card backs or wrapper.

‘Happy Families’ published by Nestlé in 1935

Above: ‘Happy Families’ published by Nestlé in 1935. Images courtesy Matt Probert & Rex Pitts.

avatar

By Matt Probert

Member since March 02, 2012

View Articles

I have adored playing cards since before I was seven years old, and was brought up on packs of Waddington's No 1. As a child I was fascinated by the pictures of the court cards.

Over the next fifty years I was seduced by the artwork in Piatnik's packs and became a collector of playing cards.

Seeking more information about various unidentified packs I discovered the World of Playing Cards website and became an enthusiastic contributor researching and documenting different packs of cards.

I describe my self as a playing card archaeologist, using detective work to identify and date obscure packs of cards discovered in old houses, flea markets and car boot sales.


Leave a Reply

Recommended

1960 Souvenir Views of Scotland Playing Cards

Souvenir Views of Scotland Playing Cards

52 selected views of Scotland by De La Rue (Waddingtons) for GlenAlan Ltd, Glasgow, Scotland, c.1960s.

1911 The Jovial Cards

The Jovial Cards

Publicity items for a group of entertainers, Southend-on-Sea, Essex, UK, 1911.

1930 Waddington’s “Silkette” Playing Cards

Waddington’s “Silkette” Playing Cards

Cards made by John Waddington Ltd. for the Madras Club, Chennai (formerly Madras), India, c.1930.

1986 Helmsley Hotels

Helmsley Hotels

Publicity pack for the Harley and Helmsley Hotels, U.S.A., c.1986.

2002 Highland Hospice

Highland Hospice

54 different personalities from the city of Inverness published by the Highland Hospice.

2017 Edinburgh Festival Fringe

Edinburgh Festival Fringe

Edinburgh Festival Fringe programme covers from 1956 to 2016 published by Winning Moves UK Ltd.

2010 Cape Wrath

Cape Wrath

Images from the Ministry of Defence Cape Wrath Training Centre, Sutherland, Scotland. Published 2010.

1910 C.L.Wüst Poster Stamps

C.L.Wüst Poster Stamps

A set of advertising poster stamps for C.L.Wüst playing cards.

2014 Vesalius Anatomy Card Game

Vesalius Anatomy Card Game

Celebrating the work of Andreas Vesalius in the quincentenary year of his birth.

2015 Nomad Luxury Playing Cards

Nomad Luxury Playing Cards

Luxury playing cards produced by Theory11 in collaboration with The Nomad Hotel in New York City.

1920 Chocolate playing cards with scenes from World War 1

Chocolate playing cards with scenes from World War 1

An extraordinary Spanish pack of chocolate advertising playing cards dating from 1920

2005 Team GB

Team GB

Great Britains’s Olympic gold medallists from 1964 to 2004 published by the British Olympic Association.

2015 David Kindersley Centenary

David Kindersley Centenary

Celebration of the work of David Kindersley, stone letter-carver and typeface designer. Published by the Cardozo Kindersley Workshop, Cambridge, UK, 2015.

2021 Avengers Playing Cards by Theory11

Avengers Playing Cards by Theory11

Marvel’s Avengers: The Infinity Saga Premium Playing Cards produced by Theory11 and designed by Mattson Creative, 2021.

2003 Official England Rugby Playing Cards

Official England Rugby Playing Cards

Pack celebrating the rugby world champions of 2003. Produced by MMcardz.

Beaujolais je t’aime …

Beaujolais je t’aime …

Pack promoting Beaujolais wine published by Editions du Nuton, France.

1900 A miniature theatrical pack of playing cards, Germany? c.1900

A miniature theatrical pack of playing cards, Germany? c.1900

This miniature pack is very similar to one made by C.L.Wúst in c.1890.

1890 Miniature Theatre playing cards

Miniature Theatre playing cards

Miniature playing cards, possibly for children, with a romantic theatrical theme. C.L. Wüst c.1890.

Gó Succo

Gó Succo

Gó Succo fruit juice promotion deck featuring Walt Disney cartoons.

1910 Suchard chocolate miniature playing cards

Suchard chocolate miniature playing cards

A miniature pack of playing cards advertising Suchard chocolate and cocoa made in the early 1900's.

1705 Royal Cards Reign of Queen Anne

Royal Cards Reign of Queen Anne

“Royal Cards Reign of Queen Anne” cover historical events, both honourable and treacherous, during the period 1702 to 1704.

Hall & Son

Hall & Son

Hall & Son

Black Peter

Black Peter

Two Black Peter games by Willy Mayrl published by Ferd Piatnik & Söhne, 1950s.

1850 Fortune-Telling Cards

Fortune-Telling Cards

Comic Fortune-Telling Cards published by Reynolds & Sons, c.1850.

1850 Comic Question & Answer cards

Comic Question & Answer cards

Comic Question & Answer cards by Josh. Reynolds & Sons, circa 1850.

1824 Myriorama

Myriorama

Myriorama of Italian scenery, 1824.

1870 Transformation Cards for Christmas

Transformation Cards for Christmas

Hand-drawn Transformation cards, c.1870.

PLAYING CARDS: A Secret History

PLAYING CARDS: A Secret History

PLAYING CARDS: A Secret History

Bone Playing Cards

Bone Playing Cards

My late mother found these miniature cards in a skip around 50 years ago.

IBM Linux One

IBM Linux One

IBM Linux One playing cards, c.2018.

Sergeant-Major

Sergeant-Major

Sergeant-Major card game devised by W.G.Smith

Rex Pitts (1940-2021)

Rex Pitts (1940-2021)

We are deeply saddened by news of the passing of Anthony Rex Pitts (1940-2021).

Pepys Games

Pepys Games

The Story of Pepys Games by Rex Pitts

J. W. Spear and Sons

J. W. Spear and Sons

Jacob Wolfe Spear founded his company manufacturing fancy goods in 1879 near Nuremberg in Bavaria, Germany

Chad Valley Co. Ltd

Chad Valley Co. Ltd

Chad Valley Co. Ltd (incorporating Johnson Brothers (Harborne) Ltd, the long-established UK brand bought by Woolworths in 1988 and now sold at Argos.

Multum in Parvo Co., Ltd

Multum in Parvo Co., Ltd

Multum in Parvo published a range of indoor games during the period from 1884-1927.

1954 Ariel Productions Ltd

Ariel Productions Ltd

The founder of Ariel Productions, Philip Marx, was a prolific publisher of children’s books and comics towards the end of and just after the Second World War.

Kum-Bak Sports, Toys & Games

Kum-Bak Sports, Toys & Games

Kum-Bak Sports, Toys & Games MFG Co., Ltd, London S.E.11

Crazy People

Crazy People

Crazy People children’s card game illustrated by caricaturist and graphic artist Walter Trier, c.1950.

1954 Andere Zeiten - Andere Kleider

Andere Zeiten - Andere Kleider

‘History of fashion’ cultural quartet game designed by Erika Werner-Nestler, 1954.