Nu-Vue for TWA
Nu-Vue playing cards for TWA
‘Nu-Vue’ playing cards by Brown & Bigelow have novel court card designs and are described on the box as “the modern eye-saving concept in playing cards”. The design was patented in July 1964. This particular deck is a two-joker deck produced with ‘Redi-Slip’® finish and treated with Corobex anti-bacterial compound as a souvenir for TWA (Trans World Airlines, the former American airline company). See: the box→
Above: Nu-Vue playing cards for TWA by Brown & Bigelow, mid-1960s. Images courtesy Matt Probert.
Right: Nu-Vue playing cards for Denby Lanes & Lounge by Brown & Bigelow, mid-1960s. Images courtesy Rex Pitts.
NOTE: It is has been found that a green background helps people with dyslexia perceive what is written upon it, thus many dyslexics use pale green paper for printing, or a green filter when using computer monitors, reading books etc. Brown and Bigelow's "Nu-Vue" capitalised on that understanding by introducing a green tint to the cards.
More about ‘Nu-Vue’
Above: from leaflet inside Bridge set, early 1960s. Courtesy Matt Probert.