Ottakar’s Happy Families

Ottakar’s Happy Families cards were designed by illustrator and cartoonist Chris Burke in conjunction with a series of murals created for the bookshop in 2000. The cards formed part of an in-store promotion designed to boost sales of books as Christmas presents. Each card has a letter printed on the front which, when re-arranged, spell a seasonal book title. A prize of £5,000 was offered to the first correct entry in a competition►

Above: Ottakar’s Happy Families cards designed by Chris Burke as part of an in-store promotion, 2000. 15 cards each measuring 75 x 158 mm. A prize of £5,000 was offered to the first correct entry in a competition which ended on 24 December 2000.