Hardy

Published June 02, 2010 Updated June 12, 2023

The Hardy family of playing card manufacturers began with Henry Hardy (1784-89) and continued through to Hardy & Sons who finally closed down in c.1840.

United Kingdom Hardy

Hardy and Sons, (1784-c.1840)

The Hardy family of playing card manufacturers began with Henry Hardy (1784-89) and continued through to Hardy & Sons who finally closed down in c.1840.

Above: Standard single-ended English pattern deck with 'Garter' Ace of Spades made by I. Hardy, c.1817. The Ace has "Addl. Duty Sixpence" inscribed three times. The cards show the typical deterioration of the quality of design in English cards at the end of the 18th and early part of the 19th century. The designs tend to take up more space on the cards, losing their profiles, and the figures become more stylised or grotesque.

Above: Hardy exportation playing cards with George III Garter duty ace, c.1818. These cards were made for exportation to the colonies, USA, Europe or the Far East, and thus bear no duty. Image courtesy John Sings.

Above: Standard single-ended English pattern deck with 'Exportation' Ace of Spades made by I. Hardy, c.1820. It is not known precisely which country (-ies) these packs were destined for, but quite likely U.S.A. was one destination.

Facsimile editions

Right: modern facsimile edition of above deck promoting Bass beer, c.1977.

There has been more than one facsimile or replica edition of the Hardy 'Exportation' deck as the deck has been in more or less constant production in various facsimile wrappers. Some copies were known as early as 1973, another facsimile edition was produced in c.1982 for the Williamsburg Museum, in Virginia, USA, which included a facsimile of the wrapper. In another edition from the 1990s the original tax wrapper is also reproduced and these have been known to mislead the unwary collector into believing it to be a genuine original. From time to time these copies have been seen for sale on eBay  see more

Above: interesting double-ended French-style deck with 'Old Frizzle' Ace of Spades manufactured by Hardy & Sons, c.1840. The court cards have the inscription "Dumoutiers a Nantes" so they may have been foreign cards sold in the UK by Hardy & Sons under their own name.

Addendum - courtesy Linda Green

James Hardy was the oldest son of Henry and Sarah Hardy, born in 1773, and his brother Henry was born in 1775. James was admitted to the Worshipful Company of Makers of Playing Cards in 1794, according to their minute books, after he completed his apprenticeship and became free of the Goldsmiths' company. He married in 1796 and moved to the Minories, where he set up business. Henry Hardy senior died in 1789, his will specifying that his wife Sarah should take over the supervision of their sons' apprenticeships. So any mention of Henry after 1789 is likely to be Henry junior, Sarah's son. The earliest record I have of Henry Hardy senior making playing cards is February 1773, when he and James Rowley dissolved their partnership, with Henry taking over the card making and James Rowley sorting out the bills. Henry was recorded as a printer when he joined the Goldsmith's company in 1766, though whether or not he was printing playing cards is not known. As well as to the USA they also advertised as exporting to South America and Spain. James Hardy died in 1837. The last Hardy cardmakers, Henry and Edmund, [sons of James] died in 1854 and 1859 respectively, although I don't know how they continued to make cards. They both described themselves as card-makers on the 1851 Census and still appeared in a street directory in business premises in 1853. - Linda Green [descendant of Hardys].

avatar
1,486 Articles

By Simon Wintle

Member since February 01, 1996

I am the founder of The World of Playing Cards (est. 1996), a website dedicated to the history, artistry and cultural significance of playing cards and tarot. Over the years I have researched various areas of the subject, acquired and traded collections and contributed as a committee member of the IPCS and graphics editor of The Playing-Card journal. Having lived in Chile, England, Wales, and now Spain, these experiences have shaped my work and passion for playing cards. Amongst my achievements is producing a limited-edition replica of a 17th-century English pack using woodblocks and stencils—a labour of love. Today, the World of Playing Cards is a global collaborative project, with my son Adam serving as the technical driving force behind its development. His innovative efforts have helped shape the site into the thriving hub it is today. You are warmly invited to become a contributor and share your enthusiasm.

Related Articles

1910 The Molassine Company and its link to Whist and Bridge

The Molassine Company and its link to Whist and Bridge

A savvy marketing strategy blending Victorian decorative design with Edwardian practicality.

1935 Waddington’s faux books

Waddington’s faux books

Waddington’s faux book set containing four packs of playing cards and bridge markers.

1905 Double Dummy Bridge

Double Dummy Bridge

In the early 20th century several firms began to promote whist or bridge as a game for two.

1898 Ogdens Beauties & Military cigarette cards

Ogdens Beauties & Military cigarette cards

Cigarette cards featuring beauties and military uniforms with playing-card insets.

1996 Boddingtons Bitter playing cards

Boddingtons Bitter playing cards

Cool-looking courts advertising Boddingtons Bitter, originally brewed in Manchester.

1999 OXO Faces of the Millennium Dinner

OXO Faces of the Millennium Dinner

Twentieth-century personalities promoting a millennium dinner at the Oxo Tower in London.

1991 Kids Fun Box playing cards

Kids Fun Box playing cards

Colourful cards for children with four non-standard suits connected with the natural world.

1980 Tangle Foot Ale

Tangle Foot Ale

Badger Brewery Tangle Foot strong ale advertising pack.

1891 Scientific Whist

Scientific Whist

“Scientific Whist” : standard cards with instructions for play on the faces by Chas Goodall & Son, 1...

1985 Agent Provocateur

Agent Provocateur

Branded lingerie collection in a pack of pin-up playing cards.

2021 Nimbus playing cards

Nimbus playing cards

Mike Steer’s weather-themed pack with suits in four colours and backs for cardistry.

2025 Agatha Christie and Playing Cards revisited

Agatha Christie and Playing Cards revisited

Agatha Christie uses card-play as a primary focus of a story, and as a way of creating plots and mot...

2006 The Decadent Deck

The Decadent Deck

Studies in the eroticism of the female body by Inge Clayton.

1893 Historic Shakespeare

Historic Shakespeare

“Historic Shakespeare” playing cards featuring Shakespearean characters by Chas Goodall & Son.

1925 Copechat Paramount Sorting System

Copechat Paramount Sorting System

Preserving the past: a specimen deck showcasing edge-notched cards and their ingenious sorting syste...

1893 Heartsette by Herbert Fitch & Co, 1893

Heartsette by Herbert Fitch & Co, 1893

A glimpse into a busy print and design office in late Victorian London.