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Published March 08, 2023 Updated March 08, 2023

Axminster 100 playing cards

Special non-standard pack produced for Axminster Carpets Ltd.

1998 United Kingdom Games & Print Services Advertising Nature & Environment Add to Collection

A rather unusual pack of advertising cards produced for Axminster Carpets Ltd by Games & Print Services, Canvey Island, UK in c.1998. The court cards all display pictures of sheep breeds and the four special aces advertise Axminster 100. The “100” presumably means 100% wool, as mentioned on the extra card. According to the box, the King sheep is William and the Queen sheep is Mary. See the box

Axminster 100 playing cards produced for Axminster Carpets Ltd by Games & Print Services, Canvey Island, UK, 1998 Axminster 100 playing cards produced for Axminster Carpets Ltd by Games & Print Services, Canvey Island, UK, 1998 Axminster 100 playing cards produced for Axminster Carpets Ltd by Games & Print Services, Canvey Island, UK, 1998

Above: Axminster 100 playing cards produced for Axminster Carpets Ltd by Games & Print Services, Canvey Island, UK, 1998. The cards have a linen finish. The deck has 52 cards, all with 4 -corner indices, plus 2 Jokers, and an extra card describing how to buy additional decks. The cards are slightly long bridge size, measuring 91mm x 59mm.

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By Peter Burnett

Member since July 27, 2022

I graduated in Russian and East European Studies from Birmingham University in 1969. It was as an undergraduate in Moscow in 1968 that I stumbled upon my first 3 packs of “unusual” playing cards which fired my curiosity and thence my life-long interest. I began researching and collecting cards in the early 1970s, since when I’ve acquired over 3,330 packs of non-standard cards, mainly from North America, UK and Western Europe, and of course from Russia and the former communist countries.

Russian Playing Cards

Following my retirement from the Bodleian Library in Dec. 2007 I took up a new role as Head of Library Development at the International Network for the Availability of Scientific Publications (INASP) to support library development in low-income countries. This work necessitated regular training visits to many sub-Saharan African countries and also further afield, to Vietnam, Nepal and Bangladesh – all of which provided rich opportunities to further expand my playing card collection.

Since 2019 I’ve been working part-time in the Bodleian Library where I’ve been cataloguing the bequest of the late Donald Welsh, founder of the English Playing Card Society.


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