The World of Playing Cards Logo

Goldfish

Published October 24, 2022 Updated February 13, 2023

Playing cards advertising the Goldfish credit card brand, c.1996.

1996 United Kingdom Advertising Banking & Finance

This advertising pack was produced by Goldbrand Development Ltd. (a part of Centrica), and Goldfish was a trading name of the company. The pack was not intended for sale or resale but was issued free to customers.

Goldfish was a short-lived credit card created by Centrica in 1996 as a joint venture with Lloyds TSB, which bought it out in 2003 before selling it to Morgan Stanley in 2006. In 2008 the Goldfish credit card was sold to Barclays bank and was subsequently absorbed.

This pack has replaced the standard court cards with goldfish-headed characters, and all the cards (except the standard aces) have slick advertising slogans or brand values across the centre.

playing cards advertising the Goldfish credit card, c.1996

Above: cards advertising the Goldfish credit card, c.1996.

avatar
524 Articles

By Peter Burnett

Member since July 27, 2022

I graduated in Russian and East European Studies from Birmingham University in 1969. It was as an undergraduate in Moscow in 1968 that I stumbled upon my first 3 packs of “unusual” playing cards which fired my curiosity and thence my life-long interest. I began researching and collecting cards in the early 1970s, since when I’ve acquired over 3,330 packs of non-standard cards, mainly from North America, UK and Western Europe, and of course from Russia and the former communist countries.

Russian Playing Cards

Following my retirement from the Bodleian Library in Dec. 2007 I took up a new role as Head of Library Development at the International Network for the Availability of Scientific Publications (INASP) to support library development in low-income countries. This work necessitated regular training visits to many sub-Saharan African countries and also further afield, to Vietnam, Nepal and Bangladesh – all of which provided rich opportunities to further expand my playing card collection.

Since 2019 I’ve been working part-time in the Bodleian Library where I’ve been cataloguing the bequest of the late Donald Welsh, founder of the English Playing Card Society.


Leave a Reply

Default Avatar
Your Name
Just now

Create account to comment Your comment here. Your comment here. Your comment here. Your comment here. Your comment here. Your comment here. Your comment here. Your comment here. Your comment here. Your comment here. Your comment here. Your comment here. Your comment here. Your comment here. Your comment here. Your comment here. Your comment here. Your comment here. Your comment here. Your comment here. Your comment here. Your comment here. Your comment here. Your comment here. Your comment here. Your comment here. Your comment here. Your comment here. Your comment here. Your comment here. Your comment here. Your comment here.


Related Articles

2010 Typographic Playing Cards

Typographic Playing Cards

Typographic Playing Cards designed by Jim Sutherland, c.2010.

1812 76: Transitions: Hunt & Sons

76: Transitions: Hunt & Sons

Styles change and technology develops. This means that it's possible to see transition periods in th...

1953 Simpson (Piccadilly) playing cards

Simpson (Piccadilly) playing cards

Innovative advertising pack for Simpsons of Piccadilly designed by André François.

1998 Scruffy Mutts

Scruffy Mutts

‘Scruffy Mutts’ dog-themed playing cards, United Kingdom, c.1998.

1989 Hamlet Cigars

Hamlet Cigars

Advertising deck for “Hamlet mild cigars”, a Benson & Hedges product.

1972 Smith-Corona Marchant

Smith-Corona Marchant

Simplified yet colourful court card designs by Avoine for Smith-Corona Marchant.

2000 Austria Ski Team playing cards

Austria Ski Team playing cards

Photos of members of the Austrian skiing team replace the normal courts on two different packs.

Heathen Divinities

Heathen Divinities

Handmade playing cards from the British Museum depicting classical Greek and Roman gods and goddesse...

1968 1968 Worshipful Company Pack

1968 Worshipful Company Pack

Commemorating the Games of the XIX Olympiad, Mexico, 1968 (Master: Michael J. Amberg).

2006 Royal Britain

Royal Britain

Pack devised by Pietro Alligo depicting English monarchs from Alfred the Great to Elizabeth II.

Hand-drawn set of 52 playing cards

Hand-drawn set of 52 playing cards

An imaginatively hand-drawn set of 52 playing cards by an amateur artist, 18th century.

1996 Unimog UX 100

Unimog UX 100

Cartoons promoting the Unimog UX 100, a small truck produced by Mercedes-Benz.

2004 Famous Faces playing cards

Famous Faces playing cards

Images of the great and the good to be found in the National Portrait Gallery, London.

1996 Star Trek® – The Original Series

Star Trek® – The Original Series

Promotional pack for CIC Video with characters and starships from the original series of Star Trek. ...

2013 Go Go Gorillas!

Go Go Gorillas!

Go Go Gorillas! charity playing cards sponsored by the Eastern Daily Press and the Norwich Evening N...

1875 Hand-drawn transformation cards, c1875

Hand-drawn transformation cards, c1875

A complete set of hand-drawn transformation cards from c1875, using a standard De La Rue pack.