Playing Cards for Consumer Advertising, Marketing & Promotion
Closely following the development of visual advertising in general, such as on labels, packaging, posters and TV commercials, advertising playing cards seek to find ways to associate products with our inner desires and longings, with our identity and who we want to be. Some packs are widely distributed as part of larger promotions, others are more exclusive. In some cases single cards are collected from inside the advertised product, thereby stimulating further sales to complete a full set.
Mit Rhino auftrumpfen
Black rhinos on a publicity pack for Armstrong, a flooring company, with comic designs by Pit Flick.
Möbel-Spiel
Publicity pack for the East German furniture industry, with designs by Werner-Hans Schlegel.
Monarch Bicycle
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by Rod Starling
The company advertised themselves as “The Monarch King of all Cycles” with the lion's head motif inside a bicycle wheel.
Moroccan Bank of Commerce and Industry
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by Simon Wintle
Advertising pack for the Moroccan Bank of Commerce and Industry, 1986.
Mos Burger
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by Adam Wintle
Advertising deck for Mos Burger, one of the largest hamburger chains in Japan, 2015.
Mustering of the Mustard Club
The “Mustering of the Mustard Club” was one of many promotional items produced by Colman's for the Mustard Club which was launched in 1926.
My Goodness my Guinness
Gilroy Special Edition Playing Cards to commemorate the centenary of the birth of John Gilroy, 1989.
Naipes “La Estrella” for BOLS by Igor Domicelj, Bs Aires, c.1954
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by Simon Wintle
Naipes “La Estrella” Spanish-suited playing cards made for BOLS gin by Igor Domicelj, Buenos Aires, c.1954
Naipes Inca by C. Della Penna S.A., 1970s
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by Simon Wintle
Naipes Inca Spanish-suited playing cards manufactured by C. Della Penna S.A., Buenos Aires, c.1970-78.
Naipes Inca by C. Della Penna, c.1970
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by Simon Wintle
Naipes Inca by C. Della Penna S.A. with advertising for Laprida stationers, c.1970.
Naipes Inca for Hoechst Karidium
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by Simon Wintle
Naipes Inca for Hoechst Karidium by C. Della Penna S.A.C.I., Buenos Aires, c.1973.
Naipes Parliament por Caloi
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by Simon Wintle
Carlos Loiseau, better known as ‘Caloi’, was a cartoonist whose designs for Parliament Cigarettes were first published in the early 1970s.
Naipes Payador
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by Simon Wintle
The logo on the four of cups on Naipes Payador shows a man playing a guitar beneath the legend "Payador".
Naipes Triunfo for Fernet Branca
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by Simon Wintle
Naipes TRIUNFO Spanish-suited playing cards for Fernet Branca by Cappellano, S.A., publishers and playing card manufacturers, Florencio Varela 542, Buenos Aires, Argentina, c.1955-60.
