Naipes Payador

Published July 03, 1996 Updated July 18, 2022

The logo on the four of cups on Naipes Payador shows a man playing a guitar beneath the legend "Payador".

1960 ArgentinaAdvertisingCia Gral Fabril Financiera S.A.Payador
Naipes PAYADOR advert from note booklet, c.1940

Naipes PAYADOR Spanish-suited playing cards
manufactured by Cía General Fabril Financiera, Buenos Aires.

Naipes Payador by Cia Fabril Financiera, c.1960

Above: five cards from 'Naipes Payador' by Cia Fabril Financiera, c.1960

Naipes Payador was one of Cía Fabril Financiera's brands of Spanish-suited playing cards, alongside Naipes Angelito, Domador and Victoria, which all shared the same basic design of Catalan style playing cards as shown above. The logo on the four of cups on Naipes Payador shows a man playing a guitar beneath the legend "Payador"   (the word 'payador' means a gaucho minstrel or singer). The brand was briefly continued by F.X.Schmid (Argentina) S.A. but appears to have been discontinued by their successors Joker S.A. or any later manufacturer.

Left: zinc printing plate of a Naipes Payador four of cups by Cía Gral Fabril Financiera S.A., Iriarte 2035, Buenos Aires. The complete plate measures 8.2 x 12.2 cms. [Image kindly provided by Juan Fontenla].

Below: reverse of box, showing the 50 Centavos internal revenues tax band fixed around the outside of the box.

Naipes Payador box, c.1960
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By Simon Wintle

Spain • Member since February 01, 1996 • Contact

I am the founder of The World of Playing Cards (est. 1996), a website dedicated to the history, artistry and cultural significance of playing cards and tarot. Over the years I have researched various areas of the subject, acquired and traded collections and contributed as a committee member of the IPCS and graphics editor of The Playing-Card journal. Having lived in Chile, England, Wales, and now Spain, these experiences have shaped my work and passion for playing cards. Amongst my achievements is producing a limited-edition replica of a 17th-century English pack using woodblocks and stencils—a labour of love. Today, the World of Playing Cards is a global collaborative project, with my son Adam serving as the technical driving force behind its development. His innovative efforts have helped shape the site into the thriving hub it is today. You are warmly invited to become a contributor and share your enthusiasm.

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