Chocolat du Planteur

Published September 14, 2019 Updated December 04, 2022

Chocolat du Planteur cards (reproduction) by French artist Louis Bourgeois-Borgex, c.1900.

1900 FranceAdvertisingChocolateCollectibleLouis Bourgeois-Borgex

Chocolat du Planteur is the brand name of a French Chocolate sold around 1900. The artist was Louis Bourgeois-Borgex (1873-1959). It was the thing to do to sell your chocolate and give away a pretty card with each bar. They don’t really count as playing cards but they are easy on the eye. This pack is a Repro from around the 1990s sent to me by my friend in Paris Béatrice Michielsen whom I have known for many years ever since she contacted me to get hold of some Alice in Wonderland card games for an exhibition she was planning at the Issy Museum with the Curator Agnès Barbier who then came over to Norfolk to collect them. Béatrice is a children’s card game designer and publisher under the brand name “Dagobert”.

Chocolat du Planteur cards (reproduction) by artist Louis Bourgeois-Borgex, c.1900 Chocolat du Planteur cards (reproduction) by artist Louis Bourgeois-Borgex, c.1900 Chocolat du Planteur cards (reproduction) by artist Louis Bourgeois-Borgex, c.1900 Chocolat du Planteur cards (reproduction) by artist Louis Bourgeois-Borgex, c.1900 Chocolat du Planteur cards (reproduction) by artist Louis Bourgeois-Borgex, c.1900 Chocolat du Planteur cards (reproduction) by artist Louis Bourgeois-Borgex, c.1900 Chocolat du Planteur cards (reproduction) by artist Louis Bourgeois-Borgex, c.1900

Above: Chocolat du Planteur cards (reproduction) by French artist Louis Bourgeois-Borgex, c.1900. 25 cards 68mm x 72mm.

avatar
775 Articles

By Rex Pitts (1940-2021)

United Kingdom • Member since January 30, 2009

Rex's main interest was in card games, because, he said, they were cheap and easy to get hold of in his early days of collecting. He is well known for his extensive knowledge of Pepys games and his book is on the bookshelves of many.

His other interest was non-standard playing cards. He also had collections of sheet music, music CDs, models of London buses, London Transport timetables and maps and other objects that intrigued him.

Rex had a chequered career at school. He was expelled twice, on one occasion for smoking! Despite this he trained as a radio engineer and worked for the BBC in the World Service.

Later he moved into sales and worked for a firm that made all kinds of packaging, a job he enjoyed until his retirement. He became an expert on boxes and would always investigate those that held his cards. He could always recognize a box made for Pepys, which were the same as those of Alf Cooke’s Universal Playing Card Company, who printed the card games. This interest changed into an ability to make and mend boxes, which he did with great dexterity. He loved this kind of handicraft work.

His dexterity of hand and eye soon led to his making card games of his own design. He spent hours and hours carefully cutting them out and colouring them by hand.

Related Articles

1970 Cartavi

Cartavi

Promotional pack for AVI paints, with 54 different colours on the backs.

1979 French External Trade Organization

French External Trade Organization

Promoting the elegance and quality of a range of French products.

1920 Periquito y Tontín Dominoes

Periquito y Tontín Dominoes

Periquito y Tontín Dominoes, featuring Feliz and Bonzo, 1920s.

1971 Playtex

Playtex

Playtex - le jeu de la beauté et du destin, Grimaud, 1971.

Jeu de Memoire

Jeu de Memoire

Jeu de Memoire card game promoting Véritable Chaumes cheese from the village of St Antoines in south...

Alcatel

Alcatel

Alcatel playing cards published by Éditions Dusserre, c.1970s

1976 Butagaz

Butagaz

“Butagaz” playing cards for the French gas company, c.1976

1990 Velux

Velux

Velux - la fenêtre de toit de qualité, c.1990.

1962 Banque Nationale de Paris, c.1962

Banque Nationale de Paris, c.1962

Special deck made for La Banque Nationale de Paris by Van Genechten, Turnhout, c.1962.

1952 Banco for Air France, c.1952

Banco for Air France, c.1952

Banco playing cards for Air France manufactured by Draeger Frères, c.1952.

1926 Speelkaarten-Fabriek Nederland “Fortuna”

Speelkaarten-Fabriek Nederland “Fortuna”

Speelkaarten-Fabriek Nederland for Royal West Indian Mail Service, c.1926

1990 Esveco Specialities B.V.

Esveco Specialities B.V.

Alto Imaging Group playing cards manufactured by Esveco Specialities B.V., c.1990s

Philips Sept Familles

Philips Sept Familles

“Philips Sept Familles” promotional happy families game from the 1970s

Chamborama

Chamborama

This “Jeu de Familles” from the 1960s designed by Jean Bachès promotes Chambord glassware.

1929 Laboratoires Modernes

Laboratoires Modernes

Happy Families game by “Laboratoires Modernes” promoting herbal products, c.1929

1930 Brighter Families

Brighter Families

“Brighter Families” promotional card game for Cosmos Lamps (Metrovick), 1930

1929 Happy Melox Families

Happy Melox Families

The “Game of Happy Melox Families” was published by G. Clarke & Son of Thomas Street, London, in 192...

1890 Mauclair Dacier Familles

Mauclair Dacier Familles

This “Jeu de Sept Familles” was produced by Mauclair Dacier in the late 19th century.

Chocolondo by Famosa

Chocolondo by Famosa

Chocolondo Waffle deck for Famosa.

2003 Festival des Pains

Festival des Pains

Festival des Pains Artisan Boulanger (Artisan Bread Festival), c.2003.