More Menthol Filter Cigarettes
Elongated cards with designs by Wong Yui Man advertising More cigarettes.
More cigarettes were introduced in 1974. They were 120 mm in length, hence these elongated cards of almost exactly the same length. The cards were designed by Wong Yui Man whose name appears very discreetly on the King of Spades. The designs are predominantly red, yellow and green, and were probably intended to be updated versions of standard cards, with more modern features and stripped of most of their traditional attributes. The kings have distinctly Chinese-style moustaches.
Above: More Menthol Filter Cigarettes advertising playing cards with designs by Wong Yui Man, made in Hong Kong, c1975. 52 cards + 2 (identical) Jokers. Size: 48 x 122 mm.
By Roddy Somerville
France • Member since May 31, 2022
Roddy started collecting stamps on his 8th birthday. In 1977 he joined the newly formed playing-card department at Stanley Gibbons in London before setting up his own business in Edinburgh four years later. His collecting interests include playing cards, postcards, stamps (especially playing cards on stamps) and sugar wrappers. He is a Past President of the Scottish Philatelic Society, a former Chairman of the IPCS, a Past Master of the Worshipful Company of Makers of Playing Cards and Curator of the WCMPC’s collection of playing cards. He lives near Toulouse in France.
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