Roldan Tobacco Cards, Peru

Posted by Simon Wintle

Country of Origin: Peru Keywords: roldan tobacco advertising miniature ephemera

ROLDAN & CIA tobacco insert cards, PERU c.1895

Assorted collectable cigarette cards with amorous illustrations and miniature Spanish-suited playing cards inset into top corners printed by Litografía y Tipografía Fabbri Hermanos, for Roldan y Cia Tobacco, Lima, c.1895

Above; Tobacco cards with miniature playing cards inset into top corners, printed by Litografía y Tipografía Fabbri Hermanos, for Roldan y Cia Tobacco, Lima, c.1895. If the cards were arranged in order, there would be a continuing narrative. The backs have a repeating pattern, printed in different directions in different print runs. The miniature playing cards appear to be of the Cádiz style. Size: 3.5 x 5.5 cm. Thanks to Daen Huse for extra research.

Above: collectible cigarette card published by Fábrica de Cigarillos Roldan & Co. inserted into packets of “El Perú” cigarettes. Image courtesy Anke Schröder.