Views of Ireland

Posted by Simon Wintle • February 20, 2016 at 08:34pm

Country of Origin: Ireland Keywords: souvenir irish

“Ireland of the Welcomes” selected views of Ireland souvenir playing cards published by the Irish Tourist Association, Dublin, 1950s. Each card has an oval monochrome scenic photograph of destinations in Eire. The backs were either green or orange.

Selected views of Ireland Souvenir playing cards published by the Irish Tourist Association, early 1950s

Above: Selected views of Ireland Souvenir playing cards published by the Irish Tourist Association, C. T. Co. Ltd, Dublin, whose details are printed on the Joker card, early 1950s

In 1952 the Irish Tourism Association became the Irish Tourist Board (“An Bord Fáilte”) and in 1955 was renamed “Bord Fáilte Eireann” under the Tourist Traffic Acts to develop and promote tourism in the Republic of Ireland. Several editions of this pack are known, sometimes with different scenes on some cards, and the new details of the publisher were recorded on the joker included with the pack►

Selected views of Ireland Souvenir playing cards published by the Irish Tourist Board, F. H. Ltd, Dublin, later 1950s

Above: Selected views of Ireland Souvenir playing cards published by the Irish Tourist Board, F. H. Ltd, Dublin, c.1955. Images courtesy Matt Probert.