Views of Ireland

Published February 20, 2016 Updated July 26, 2022

Selected views of Ireland Souvenir playing cards published by the Irish Tourist Association, 1950s

1955 IrelandSouvenirIrish Tourist AssociationIrish Tourist Board

“Ireland of the Welcomes” selected views of Ireland souvenir playing cards published by the Irish Tourist Association, Dublin, 1950s. Each card has an oval monochrome scenic photograph of destinations in Eire. The backs were either green or orange.

Selected views of Ireland Souvenir playing cards published by the Irish Tourist Association, early 1950s
Selected views of Ireland Souvenir playing cards published by the Irish Tourist Association, early 1950s

Above: Selected views of Ireland Souvenir playing cards published by the Irish Tourist Association, C. T. Co. Ltd, Dublin, whose details are printed on the Joker card, early 1950s


In 1952 the Irish Tourism Association became the Irish Tourist Board (“An Bord Fáilte”) and in 1955 was renamed “Bord Fáilte Eireann” under the Tourist Traffic Acts to develop and promote tourism in the Republic of Ireland. Several editions of this pack are known, sometimes with different scenes on some cards, and the new details of the publisher were recorded on the joker included with the pack

Selected views of Ireland Souvenir playing cards published by the Irish Tourist Board, F. H. Ltd, Dublin, later 1950s Selected views of Ireland Souvenir playing cards published by the Irish Tourist Board, F. H. Ltd, Dublin, later 1950s

Above: Selected views of Ireland Souvenir playing cards published by the Irish Tourist Board, F. H. Ltd, Dublin, c.1955. Images courtesy Matt Probert.

Selected views of Ireland Souvenir playing cards published by the Irish Tourist Board, F. H. Ltd, Dublin, later 1950s
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By Simon Wintle

Spain • Member since February 01, 1996

I am the founder of The World of Playing Cards (est. 1996), a website dedicated to the history, artistry and cultural significance of playing cards and tarot. Over the years I have researched various areas of the subject, acquired and traded collections and contributed as a committee member of the IPCS and graphics editor of The Playing-Card journal. Having lived in Chile, England, Wales, and now Spain, these experiences have shaped my work and passion for playing cards. Amongst my achievements is producing a limited-edition replica of a 17th-century English pack using woodblocks and stencils—a labour of love. Today, the World of Playing Cards is a global collaborative project, with my son Adam serving as the technical driving force behind its development. His innovative efforts have helped shape the site into the thriving hub it is today. You are warmly invited to become a contributor and share your enthusiasm.

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