Beaujolais je t’aime …

Published June 08, 2022 Updated June 09, 2022

Pack promoting Beaujolais wine published by Editions du Nuton, France.

France Editions du Nuton Advertising Humour Wine

Comic, cartoon-style courts with Kings slightly reminiscent of The Flintstones. Strong diagonal division on each court card. The courts are named after types of Beaujolais wine with an appropriate quality for each. The Aces are named after different varieties of grape and depict a bottle, a barrel, etc. All the pip cards have a bunch of grapes (all slightly different) top left/bottom right with the numerals in the remaining corners. Two different Jokers showing a crowned, tipsy character and the legend “SOLEIL DU BEAUJOLAIS”. On all the courts, Aces and Jokers, the words “ZAX” (top right) and “FRED” (bottom left) can be found – is this the name of the artist? Black-and-white back design with “BEAUJOLAIS JE T’AIME …” on a diagonal ribbon with a barrel, grapes, etc., in the background. Indices R, D, V, 1. On thin card.

Pack promoting Beaujolais wine. Published by Editions du Nuton, France Pack promoting Beaujolais wine. Published by Editions du Nuton, France Pack promoting Beaujolais wine. Published by Editions du Nuton, France

Above: cards from a pack promoting Beaujolais wine published by Editions du Nuton, France. 52 cards + 2 Jokers in a side-opening tuck box on which the back design is reproduced. Size 55 x 86 mm. Date unknown.

Note: a "nuton" is a kind of imp or sprite.

avatar
611 Articles

By Roddy Somerville

Member since May 31, 2022

Roddy started collecting stamps on his 8th birthday. In 1977 he joined the newly formed playing-card department at Stanley Gibbons in London before setting up his own business in Edinburgh four years later. His collecting interests include playing cards, postcards, stamps (especially playing cards on stamps) and sugar wrappers. He is a Past President of the Scottish Philatelic Society, a former Chairman of the IPCS, a Past Master of the Worshipful Company of Makers of Playing Cards and Curator of the WCMPC’s collection of playing cards. He lives near Toulouse in France.

Related Articles

1996 Boddingtons Bitter playing cards

Boddingtons Bitter playing cards

Cool-looking courts advertising Boddingtons Bitter, originally brewed in Manchester.

1980 Ministère des Postes et Télécommunications

Ministère des Postes et Télécommunications

Famous figures connected with the French postal service, with designs by Henri Simoni.

1988 Jeu Buffon

Jeu Buffon

Illustrations of different birds from works by Buffon to celebrate the bicentenary of his death.

2000 AKA M5 Motorway

AKA M5 Motorway

Promotional playing cards for the Hungarian M5 Toll Motorway between Budapest and Röszk.

1970 Pathé Marconi

Pathé Marconi

Special promotion pack for French record company Pathé Marconi.

1970 ViVa Bourg

ViVa Bourg

A distinctive deck of cards for a specific promotion.

Archaic Spanish-suited pattern from Bayonne

Archaic Spanish-suited pattern from Bayonne

Archaic Franco-Spanish pattern from Bayonne by a manufacturer with the initals M.V.

1970 Dancing

Dancing

“Dancing” playing cards manufactured by Nintendo for Torii Dance School, Osaka.

1985 Agent Provocateur

Agent Provocateur

Branded lingerie collection in a pack of pin-up playing cards.

2012 Shin-Tōmei Expressway Opening Commemoration

Shin-Tōmei Expressway Opening Commemoration

Promotional playing cards for the Shin-Tōmei Expressway, a major Japanese expressway that opened in ...

1972 Caisse Mutuelle d'Assurance et de Prevoyance

Caisse Mutuelle d'Assurance et de Prevoyance

Insurance propaganda pack for Caisse Mutuelle d'Assurance et de Prevoyance with humorous artwork by ...

1925 Copechat Paramount Sorting System

Copechat Paramount Sorting System

Preserving the past: a specimen deck showcasing edge-notched cards and their ingenious sorting syste...

1893 Heartsette by Herbert Fitch & Co, 1893

Heartsette by Herbert Fitch & Co, 1893

A glimpse into a busy print and design office in late Victorian London.

1991 Intersigma

Intersigma

A Czech advertising deck for a company dealing with pump technology.

1794 Jeu Révolutionnaire

Jeu Révolutionnaire

Court cards and aces from a French Revolutionary pack by Pinaut, Paris, c.1794.

1794 French Revolutionary cards by Pinaut

French Revolutionary cards by Pinaut

Seven cards from a French Revolutionary pack by Pinaut featuring characters from classical antiquity...