Wine Labels & Chocolate Biscuits

Published February 03, 2023 Updated April 03, 2024

‘Pinta en Copas’ playing card-themed wine labels sold at Día Supermarkets.

2022 SpainAdvertisingEphemeraWine

Two playing card-themed wine labels, from a series of three, sold at Día Supermarkets, one Rosé wine and a Tempranillo. The court card imagery conveys a message of sophistication or exclusivity.


Only 1,99 € a bottle, more details here


More from Día supermarkets

The ACE playing card is often associated with notions of excellence, superiority and top quality. For example, in advertising imagery it can symbolize ‘the best’ or leading in a particular field (eg flying ace, ace high, an ace up one's sleeve).

Combining an ACE playing card with a magic wand and a conjurer’s hat evokes a sense of magic, enchantment and the ability to make things happen seemingly without any effort. This combination might suggest that the advertised product has the power to transform situations, offering magical or extraordinary experiences... “Tu momento más dulce del Día”.

chocolate-coated biscuits sold at Día Supermarkets

Above: chocolate-coated biscuits sold at Día Supermarkets, with a hot-air balloon impressed on the chocolate.

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By Simon Wintle

Spain • Member since February 01, 1996

I am the founder of The World of Playing Cards (est. 1996), a website dedicated to the history, artistry and cultural significance of playing cards and tarot. Over the years I have researched various areas of the subject, acquired and traded collections and contributed as a committee member of the IPCS and graphics editor of The Playing-Card journal. Having lived in Chile, England, Wales, and now Spain, these experiences have shaped my work and passion for playing cards. Amongst my achievements is producing a limited-edition replica of a 17th-century English pack using woodblocks and stencils—a labour of love. Today, the World of Playing Cards is a global collaborative project, with my son Adam serving as the technical driving force behind its development. His innovative efforts have helped shape the site into the thriving hub it is today. You are warmly invited to become a contributor and share your enthusiasm.

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