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Published February 03, 2023 Updated April 03, 2024

Wine Labels & Chocolate Biscuits

‘Pinta en Copas’ playing card-themed wine labels sold at Día Supermarkets.

2022 Spain Advertising Ephemera Wine Add to Collection

Two playing card-themed wine labels, from a series of three, sold at Día Supermarkets, one Rosé wine and a Tempranillo. The court card imagery conveys a message of sophistication or exclusivity.


Only 1,99 € a bottle, more details here


More from Día supermarkets

The ACE playing card is often associated with notions of excellence, superiority and top quality. For example, in advertising imagery it can symbolize ‘the best’ or leading in a particular field (eg flying ace, ace high, an ace up one's sleeve).

Combining an ACE playing card with a magic wand and a conjurer’s hat evokes a sense of magic, enchantment and the ability to make things happen seemingly without any effort. This combination might suggest that the advertised product has the power to transform situations, offering magical or extraordinary experiences... “Tu momento más dulce del Día”.

chocolate-coated biscuits sold at Día Supermarkets

Above: chocolate-coated biscuits sold at Día Supermarkets, with a hot-air balloon impressed on the chocolate.

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By Simon Wintle

Member since February 01, 1996

Founder and editor of the World of Playing Cards since 1996. He is a former committee member of the IPCS and was graphics editor of The Playing-Card journal for many years. He has lived at various times in Chile, England and Wales and is currently living in Extremadura, Spain. Simon's first limited edition pack of playing cards was a replica of a seventeenth century traditional English pack, which he produced from woodblocks and stencils.


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