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Philishave

Published May 01, 2014 Updated June 21, 2022

Spanish-suited advertising deck for Philishave electric razors.

1978 SpainAdvertisingPhilipsHeraclio FournierSpanish Suited

The Philishave shaver was invented by Philips engineer Alexandre Horowitz, who used rotating cutters instead of the reciprocating cutters that had been used in previous electric shavers, and was introduced in 1939. This promotional deck of playing cards was commissioned by Philips to promote the black Philishave model with three heads in 1978. The suit symbols are the parts of the razor. The result may not be very attractive, but it is original.

Above: naipe español for PHILIPS with non-standard suits and courts advertising electric razors. 40 cards in box, manufactured by Heráclio Fournier S.A., 1978.

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By Simon Wintle

Spain • Member since February 01, 1996

I am the founder of The World of Playing Cards (est. 1996), a website dedicated to the history, artistry and cultural significance of playing cards and tarot. Over the years I have researched various areas of the subject, acquired and traded collections and contributed as a committee member of the IPCS and graphics editor of The Playing-Card journal. Having lived in Chile, England, Wales, and now Spain, these experiences have shaped my work and passion for playing cards. Amongst my achievements is producing a limited-edition replica of a 17th-century English pack using woodblocks and stencils—a labour of love. Today, the World of Playing Cards is a global collaborative project, with my son Adam serving as the technical driving force behind its development. His innovative efforts have helped shape the site into the thriving hub it is today. You are warmly invited to become a contributor and share your enthusiasm.

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