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Published January 02, 2014 Updated November 24, 2023

Bet You Don't Want That - an anti-gambling playing cards

'Bet You Don't Want That' is an anti-gambling campaign done mid 2013 for an advertising competition.

2013 South East Asia Thailand Jean Vatchara Gambling Add to Collection

Bet You Don't Want That is an anti-gambling campaign done mid 2013 for an advertising competition. The idea was based on the a group of gambler's insight. They believe that gambling is a legitimate source of income that will one day change their lives for the better. The aim was to change use this particular perspective to change their minds.

The brief was to create a campaign that would encourage people to quit gambling and inform them of the consequences.

There has not been many gambling campaigns around.

There are two big challenges

— To speak to a huge group of people who are or would be gamblers.

— Gambling comes in every form and cannot all be represented in one campaign.

Inspired by the King of Hearts name —The suicide king playing cards was used to give the idea that visual twist. The message of this campaign is simple. Gambling will not turn your life around for the better.

View more of this project and Jean's work on her Behance portfolio.

Below are the details of the illustrations, Suicidal King, Prostitute Queen and Broke Jack

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By Adam Wintle

Member since March 15, 1997

Adam has been involved in developing the site as well as reviewing new decks and conducting research. He is particularly interested in innovation, Kickstarter and East Asian cards. He is a member of the IPCS and webmaster of the EPCS.


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