I Can’t Believe It’s Not Butter!

Published May 10, 2019 Updated April 26, 2022

I Can’t Believe It’s Not Butter! promotional playing cards, 1997.

1997 United KingdomAdvertisingFood & CookingCartamundiVan den Berghs

I Can’t Believe It’s Not Butter! rich and creamy vegetable oil spread promotional playing cards with custom courts and special aces. See the Box

I Can’t Believe It’s Not Butter playing cards, 1997 I Can’t Believe It’s Not Butter playing cards, 1997

Above: I Can’t Believe It’s Not Butter playing cards for Van den Bergh Foods Limited. 52 cards + 4 jokers in box, manufactured by Carta Mundi, 1997.

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By Matt Probert

United Kingdom • Member since March 02, 2012

I have adored playing cards since before I was seven years old, and was brought up on packs of Waddington's No 1. As a child I was fascinated by the pictures of the court cards.

Over the next fifty years I was seduced by the artwork in Piatnik's packs and became a collector of playing cards.

Seeking more information about various unidentified packs I discovered the World of Playing Cards website and became an enthusiastic contributor researching and documenting different packs of cards.

I describe my self as a playing card archaeologist, using detective work to identify and date obscure packs of cards discovered in old houses, flea markets and car boot sales.

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