Cow & Gate ‘Snap’, first edition featuring Cow & Gate Milk Food and the baby quadruplets Ann, Ernest, Paul and Michael, born in 1935. See the Rules►
See also: Cow & Gate Happy Family Game which had been published in 1928, before the Snap game.
The Miles Quads Ann, Ernest, Paul and Michael were born in 1935. At the time they were the first UK quads to survive more than a few days. I haven’t been able to find out if any of them were still alive today. They would be 85 by now.
They were a news sensation at the time and were sponsored by several companies who wanted to use their popularity for publicity. One of these companies was Cow and Gate. The Gates family opened a shop in 1771 in Guildford. In 1881 the descendants of the family decided to go into the Dairy business and opened creameries selling the product in little brown jugs with a cow looking through a gate printed on them. By 1903 they had opened a drying plant to produce dried milk and within a few years they were placing adverts in the newspapers to widen their customer base. The powdered milk sold well in the UK and America and the Cow and Gate baby “Smiler” wearing a crown was adopted as a trade mark. In 1935 when the Miles quads were born Cow and Gate were quick to offer their milk for them to drink because they had developed a milk called “Frailac” especially for premature babies and this was ideal for the Miles family. Cow and Gate continued their research and development of baby milk and today they belong to the Danone Group and continue to market baby products.
The Cow and Gate Happy Family game was issued in 1928, before the Snap games, so no Miles family appears in it. The Snap cards were published in two editions. The first came out very soon after the quads were born and the second 2 or 3 years later when they had grown up a bit.
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Rex's main interest was in card games, because, he said, they were cheap and easy to get hold of in his early days of collecting. He is well known for his extensive knowledge of Pepys games and his book is on the bookshelves of many.
His other interest was non-standard playing cards. He also had collections of sheet music, music CDs, models of London buses, London Transport timetables and maps and other objects that intrigued him.
Rex had a chequered career at school. He was expelled twice, on one occasion for smoking! Despite this he trained as a radio engineer and worked for the BBC in the World Service.
Later he moved into sales and worked for a firm that made all kinds of packaging, a job he enjoyed until his retirement. He became an expert on boxes and would always investigate those that held his cards. He could always recognize a box made for Pepys, which were the same as those of Alf Cooke’s Universal Playing Card Company, who printed the card games. This interest changed into an ability to make and mend boxes, which he did with great dexterity. He loved this kind of handicraft work.
His dexterity of hand and eye soon led to his making card games of his own design. He spent hours and hours carefully cutting them out and colouring them by hand.
Publicity items for a group of entertainers, Southend-on-Sea, Essex, UK, 1911.
Cards made by John Waddington Ltd. for the Madras Club, Chennai (formerly Madras), India, c.1930.
Publicity pack for the Harley and Helmsley Hotels, U.S.A., c.1986.
54 different personalities from the city of Inverness published by the Highland Hospice.
Edinburgh Festival Fringe programme covers from 1956 to 2016 published by Winning Moves UK Ltd.
Images from the Ministry of Defence Cape Wrath Training Centre, Sutherland, Scotland. Published 2010.
A set of advertising poster stamps for C.L.Wüst playing cards.
Celebrating the work of Andreas Vesalius in the quincentenary year of his birth.
Luxury playing cards produced by Theory11 in collaboration with The Nomad Hotel in New York City.
An extraordinary Spanish pack of chocolate advertising playing cards dating from 1920
Great Britains’s Olympic gold medallists from 1964 to 2004 published by the British Olympic Association.
Celebration of the work of David Kindersley, stone letter-carver and typeface designer. Published by the Cardozo Kindersley Workshop, Cambridge, UK, 2015.
Marvel’s Avengers: The Infinity Saga Premium Playing Cards produced by Theory11 and designed by Mattson Creative, 2021.
Pack celebrating the rugby world champions of 2003. Produced by MMcardz.
Pack promoting Beaujolais wine published by Editions du Nuton, France.
Gó Succo fruit juice promotion deck featuring Walt Disney cartoons.
A miniature pack of playing cards advertising Suchard chocolate and cocoa made in the early 1900's.
“Royal Cards Reign of Queen Anne” cover historical events, both honourable and treacherous, during the period 1702 to 1704.
Hall & Son
Two Black Peter games by Willy Mayrl published by Ferd Piatnik & Söhne, 1950s.
Comic Fortune-Telling Cards published by Reynolds & Sons, c.1850.
Comic Question & Answer cards by Josh. Reynolds & Sons, circa 1850.
Myriorama of Italian scenery, 1824.
Hand-drawn Transformation cards, c.1870.
PLAYING CARDS: A Secret History
IBM Linux One playing cards, c.2018.
Sergeant-Major card game devised by W.G.Smith
We are deeply saddened by news of the passing of Anthony Rex Pitts (1940-2021).
The Story of Pepys Games by Rex Pitts
Jacob Wolfe Spear founded his company manufacturing fancy goods in 1879 near Nuremberg in Bavaria, Germany
Chad Valley Co. Ltd (incorporating Johnson Brothers (Harborne) Ltd, the long-established UK brand bought by Woolworths in 1988 and now sold at Argos.
Multum in Parvo published a range of indoor games during the period from 1884-1927.
The founder of Ariel Productions, Philip Marx, was a prolific publisher of children’s books and comics towards the end of and just after the Second World War.
Kum-Bak Sports, Toys & Games MFG Co., Ltd, London S.E.11
Crazy People children’s card game illustrated by caricaturist and graphic artist Walter Trier, c.1950.
‘History of fashion’ cultural quartet game designed by Erika Werner-Nestler, 1954.
Dutch costumes quartet game designed by Gerard Huijg, 1983.
Panko (Votes for Women) suffragette card game published by Peter Gurney Ltd, c.1912.
Anonymous Snap game, 1930s.
Nederlands Stedenkwartet with heraldic needlepoint patterns by Permin, c.1970.