Cow & Gate ‘Snap’
Cow & Gate ‘Snap’ featuring Cow & Gate Baby Milk Food, 1935.
Cow & Gate ‘Snap’, first edition featuring Cow & Gate Milk Food and the baby quadruplets Ann, Ernest, Paul and Michael, born in 1935. See the Rules►
See also: Cow & Gate Happy Family Game which had been published in 1928, before the Snap game.
The Miles Quads Ann, Ernest, Paul and Michael were born in 1935. At the time they were the first UK quads to survive more than a few days. I haven’t been able to find out if any of them were still alive today. They would be 85 by now.
They were a news sensation at the time and were sponsored by several companies who wanted to use their popularity for publicity. One of these companies was Cow and Gate. The Gates family opened a shop in 1771 in Guildford. In 1881 the descendants of the family decided to go into the Dairy business and opened creameries selling the product in little brown jugs with a cow looking through a gate printed on them. By 1903 they had opened a drying plant to produce dried milk and within a few years they were placing adverts in the newspapers to widen their customer base. The powdered milk sold well in the UK and America and the Cow and Gate baby “Smiler” wearing a crown was adopted as a trade mark. In 1935 when the Miles quads were born Cow and Gate were quick to offer their milk for them to drink because they had developed a milk called “Frailac” especially for premature babies and this was ideal for the Miles family. Cow and Gate continued their research and development of baby milk and today they belong to the Danone Group and continue to market baby products.
The Cow and Gate Happy Family game was issued in 1928, before the Snap games, so no Miles family appears in it. The Snap cards were published in two editions. The first came out very soon after the quads were born and the second 2 or 3 years later when they had grown up a bit.
Second Edition
By Rex Pitts (1940-2021)
Member since January 30, 2009
Rex's main interest was in card games, because, he said, they were cheap and easy to get hold of in his early days of collecting. He is well known for his extensive knowledge of Pepys games and his book is on the bookshelves of many.
His other interest was non-standard playing cards. He also had collections of sheet music, music CDs, models of London buses, London Transport timetables and maps and other objects that intrigued him.
Rex had a chequered career at school. He was expelled twice, on one occasion for smoking! Despite this he trained as a radio engineer and worked for the BBC in the World Service.
Later he moved into sales and worked for a firm that made all kinds of packaging, a job he enjoyed until his retirement. He became an expert on boxes and would always investigate those that held his cards. He could always recognize a box made for Pepys, which were the same as those of Alf Cooke’s Universal Playing Card Company, who printed the card games. This interest changed into an ability to make and mend boxes, which he did with great dexterity. He loved this kind of handicraft work.
His dexterity of hand and eye soon led to his making card games of his own design. He spent hours and hours carefully cutting them out and colouring them by hand.
Leave a Reply
Your Name
Just nowRelated Articles
76: Transitions: Hunt & Sons
Styles change and technology develops. This means that it's possible see transition periods in the p...
Typographic Playing Cards
Typographic Playing Cards designed by Jim Sutherland, c.2010.
Simpson (Piccadilly) playing cards
Innovative advertising pack for Simpsons of Piccadilly designed by André François.
Scruffy Mutts
‘Scruffy Mutts’ dog-themed playing cards, United Kingdom, c.1998.
Iroha Karuta for Hino City
Special version of Iroha Karuta, a traditional Japanese matching game, made for Hino City, Tokyo.
Iroha Karuta
Traditional Japanese matching game played mainly by children.
O-Shlemiel card game
O-Shlemiel card game with Yiddish words and phrases.
Hamlet Cigars
Advertising deck for “Hamlet mild cigars”, a Benson & Hedges product.
Smith-Corona Marchant
Simplified yet colourful court card designs by Avoine for Smith-Corona Marchant.
Austria Ski Team playing cards
Photos of members of the Austrian skiing team replace the normal courts on two different packs.
Heathen Divinities
Handmade playing cards from the British Museum depicting classical Greek and Roman gods and goddesse...
1968 Worshipful Company Pack
Commemorating the Games of the XIX Olympiad, Mexico, 1968 (Master: Michael J. Amberg).
Royal Britain
Pack devised by Pietro Alligo depicting English monarchs from Alfred the Great to Elizabeth II.
Hand-drawn set of 52 playing cards
An imaginatively hand-drawn set of 52 playing cards by an amateur artist, 18th century.
Unimog UX 100
Cartoons promoting the Unimog UX 100, a small truck produced by Mercedes-Benz.
Famous Faces playing cards
Images of the great and the good to be found in the National Portrait Gallery, London.
Your comment here. Your comment here. Your comment here. Your comment here. Your comment here. Your comment here. Your comment here. Your comment here. Your comment here. Your comment here. Your comment here. Your comment here. Your comment here. Your comment here. Your comment here. Your comment here. Your comment here. Your comment here. Your comment here. Your comment here. Your comment here. Your comment here. Your comment here. Your comment here. Your comment here. Your comment here. Your comment here. Your comment here. Your comment here. Your comment here. Your comment here. Your comment here.