Cow & Gate Happy Family Game
The Cow and Gate Happy Family game was issued in 1928. The game comprises sets of four family members. Some of the family members also feature Cow & Gate nutrition products.

Above: the back design, rules and extra card and the box (2nd edition). The “Allsmiles” family contains the Cow and Gate “Smiler” baby wearing a crown which was adopted as a trade mark, as shown on the back of the cards. All images courtesy Rex Pitts.
REFERENCES & CREDITS
See also: Cow & Gate ‘Snap’ 1935►
Mary Gardiner & John Hayter: The Catalogue of Happy Family Games, promotional packs, self-published, 1997.
All images and story courtesy Rex Pitts.