Cow & Gate Happy Family Game
Cow and Gate Happy Family game was issued around 1928 to promote nutrition products.
The Cow and Gate Happy Family game was issued in 1928. The game comprises sets of four family members. Some of the family members also feature Cow & Gate nutrition products.

Above: the back design, rules and extra card and the box (2nd edition). The “Allsmiles” family contains the Cow and Gate “Smiler” baby wearing a crown which was adopted as a trade mark, as shown on the back of the cards. All images courtesy Rex Pitts.
REFERENCES & CREDITS
See also: Cow & Gate ‘Snap’ 1935►
Mary Gardiner & John Hayter: The Catalogue of Happy Family Games, promotional packs, self-published, 1997.
All images and story courtesy Rex Pitts.

By Rex Pitts (1940-2021)
Member since January 30, 2009
View ArticlesRex's main interest was in card games, because, he said, they were cheap and easy to get hold of in his early days of collecting. He is well known for his extensive knowledge of Pepys games and his book is on the bookshelves of many.
His other interest was non-standard playing cards. He also had collections of sheet music, music CDs, models of London buses, London Transport timetables and maps and other objects that intrigued him.
Rex had a chequered career at school. He was expelled twice, on one occasion for smoking! Despite this he trained as a radio engineer and worked for the BBC in the World Service.
Later he moved into sales and worked for a firm that made all kinds of packaging, a job he enjoyed until his retirement. He became an expert on boxes and would always investigate those that held his cards. He could always recognize a box made for Pepys, which were the same as those of Alf Cooke’s Universal Playing Card Company, who printed the card games. This interest changed into an ability to make and mend boxes, which he did with great dexterity. He loved this kind of handicraft work.
His dexterity of hand and eye soon led to his making card games of his own design. He spent hours and hours carefully cutting them out and colouring them by hand.