Cow & Gate Happy Family Game

The Cow and Gate Happy Family game was issued in 1928. The game comprises sets of four family members. Some of the family members also feature Cow & Gate nutrition products.

Above: the back design, rules and extra card and the box (2nd edition). The “Allsmiles” family contains the Cow and Gate “Smiler” baby wearing a crown which was adopted as a trade mark, as shown on the back of the cards. All images courtesy Rex Pitts.


See also: Cow & Gate ‘Snap’ 1935

Mary Gardiner & John Hayter: The Catalogue of Happy Family Games, promotional packs, self-published, 1997.

All images and story courtesy Rex Pitts.

Last Updated August 12, 2020 at 10:30am


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