The Cow and Gate Happy Family game was issued in 1928.
The game comprises sets of four family members.
Some of the family members also feature Cow & Gate nutrition products.
Above: the back design, rules and extra card and the box (2nd edition). The “Allsmiles” family contains the Cow and Gate “Smiler” baby wearing a crown which was adopted as a trade mark, as shown on the back of the cards. All images courtesy Rex Pitts.