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Grolsch Brewery

A somewhat unusual deck specially designed for Grolsch Breweries evoking self-expression and independence of spirit, c.2012

art is the way that people feel free

A somewhat unusual deck specially designed for Grolsch, the premium Dutch brewery, evoking self-expression in contemporary culture. Grolsch is known for its independent spirit and unconventional thinking as embodied in the iconic Swingtop bottle, and these inspired playing cards certainly express the brand's character and creative spirit. See: the box

deck specially designed for Grolsch Breweries, c.2012 deck specially designed for Grolsch Breweries, c.2012 deck specially designed for Grolsch Breweries, c.2012
 Grolsch has been brewed since 1676 according to a recipe by Peter Cuyper

Above: deck specially designed for Grolsch Breweries, unknown manufacturer, c.2012. The back design bears the name ‘Peter Cuyper’ in a scroll. Grolsch has been brewed since 1676 according to a recipe by Peter Cuyper. Images courtesy Matt Probert.

Left: Grolsch has been brewed since 1676 according to a recipe by Peter Cuyper.

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    deck specially designed for Grolsch Breweries, c.2012
    ‘Peter Cuyper Wals’ produced to promote Grolsch Breweries in 1961

    Left: ‘Peter Cuyper Wals’ was a vinyl recording performed by Teddy Scholten to promote Grolsch Breweries in 1961.

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By Matt Probert

Member since March 02, 2012

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I have adored playing cards since before I was seven years old, and was brought up on packs of Waddington's No 1. As a child I was fascinated by the pictures of the court cards.

Over the next fifty years I was seduced by the artwork in Piatnik's packs and became a collector of playing cards.

Seeking more information about various unidentified packs I discovered the World of Playing Cards website and became an enthusiastic contributor researching and documenting different packs of cards.

I describe my self as a playing card archaeologist, using detective work to identify and date obscure packs of cards discovered in old houses, flea markets and car boot sales.


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