Naipes Heraldo, later style
Naipes Heraldo, later style, c.1978.
Naipes Heraldo® (type 2, c.1975-77)
The brand is now renamed as simply ‘Heraldo’ and features new courts and joker.
Above: cards from a later 'Heraldo' pack, with simplified aces, a new joker copied from Fournier and court cards based on those of Hallmark (USA), manufactured by Cia Fabril Financiera S.A, Iriarte 2035, Buenos Aires, c.1975-76. The same back design, in red or blue, has been used since the 1930s.
At this time Joker S.A., of Tacaurí 127, Bs. As., were acting as exclusive agents for Fabril Financiera, but in 1977 Joker S.A. became an independent playing-card publisher and took over Cia Fabril Financiera's interest.
By Simon Wintle
Spain • Member since February 01, 1996 • Contact
I am the founder of The World of Playing Cards (est. 1996), a website dedicated to the history, artistry and cultural significance of playing cards and tarot. Over the years I have researched various areas of the subject, acquired and traded collections and contributed as a committee member of the IPCS and graphics editor of The Playing-Card journal. Having lived in Chile, England, Wales, and now Spain, these experiences have shaped my work and passion for playing cards. Amongst my achievements is producing a limited-edition replica of a 17th-century English pack using woodblocks and stencils—a labour of love. Today, the World of Playing Cards is a global collaborative project, with my son Adam serving as the technical driving force behind its development. His innovative efforts have helped shape the site into the thriving hub it is today. You are warmly invited to become a contributor and share your enthusiasm.
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