Naipes Victoria - page 2

Naipes VICTORIA Spanish-suited playing cards manufactured by Compañía General Fabril Financiera, S.A., Iriarte 2035, Buenos Aires, c.1965-75.

Naipes Victoria was Cía Fabril Financiera's leading brand of Spanish-suited playing cards, alongside Naipes Angelito, Domador and Payador. The logo on the four of cups, showing a gladiator standing victoriously over a slain lion, was re-drawn around 1965 and the typography on the indices was also modernised. The address was still being given as Iriarte 2035.

Above: Naipes Victoria manufactured for Talacasto Wine Merchants by Cía General Fabril Financiera S.A., c.1965. The four of cups has a re-drawn version of the gladiator logo and also carries the green 'Marianne' tax stamp which was used until c.1968.

Above: Naipes Victoria manufactured specially for Vino Toro Wine Merchants, c.1970. There is no tax stamp on the four of cups. Note also the modernised typography on the indices which seems to have taken place around 1965.

Above: boxes from Naipes Victoria 'rojo' [red] standard edition, Naipes Victoria 'azul' Plastificados [blue] with Fabriplast plastic coating.

Above: standard Conosur version of Spanish Catalan pattern in all editions from this period, with modernised gladiator motif on the four of cups. Backs of crossed lines in blue or red.

The brand was briefly continued by F.X.Schmid (Argentina) S.A. and also by their successors Joker S.A. until around 1980 when it was discontinued.

Above: two different boxed editions of Naipes Victoria manufactured by Cía General Fabril Financiera S.A., c.1975. The typography in both examples shows variations from the previous format. For a short period the company address was given as California 2098, Buenos Aires. A miniature version of Naipes Victoria was also published.		Above: In c.1977 Joker S.A. became the exclusive distributing agents for playing cards manufactured by  Cía Fabril Financiera, with a new logo based on the letter 'j' and a new Joker design copied from Fournier. Their address was usually given as Tacauri 127, which was the former address of Bertrand Domec. However, for a short period the address was given on the box as Perú 420, 3er piso, Buenos Aires.

By Simon Wintle

Member since February 01, 1996

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Curator and editor of the World of Playing Cards since 1996. He is a former committee member of the IPCS and was graphics editor of The Playing-Card journal for many years. He has lived at various times in Chile, England and Wales and is currently living in Extremadura, Spain. Simon's first limited edition pack of playing cards was a replica of a seventeenth century traditional English pack, which he produced from woodblocks and stencils.